Listen on Apple • Listen On Spotify
If you’ve ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it…
That used to be me. Every single week.
I’d record, feel good about it, and then sit there staring at my phone trying to work out what the actual content plan was. A promo post, maybe a quote, and then the episode would just… exist. Out there. Doing not very much.
I’ve since built a system that changed all of that, and I sat down with Sarah Beisel, a Facebook group strategist and business coach, to talk through what it actually looks like when a real, busy, solo business owner uses it. Sarah doesn’t have a big team. She has limited childcare. She runs the whole thing herself.
And a few weeks ago, she wrote 30 pieces of content in about 90 minutes at a coffee shop.
So let’s talk about how.
The design bottleneck nobody talks about
Sarah’s primary platform has always been Facebook, and for a while she got away with just… typing things. She’s a natural writer, so a blank page didn’t scare her. But when she wanted to start showing up on Instagram too, she hit a wall she hadn’t expected.
Design.
Not because she couldn’t do it. But without templates or a clear system, every single graphic took so long that the content either went out late or didn’t go out at all. She’d write everything and then it just wouldn’t go anywhere.
That hit me when she said it, because I think that’s so many of us. The ideas are there. The words are there. But the visual step between “I have a thing to say” and “it’s actually posted” is where everything quietly falls apart.
What “everything in one place” actually means
Before Sarah found the Content Multiplier System, her content workflow looked like this: task management in MeisterTask, designs scattered across Canva with no labels, captions in Google Docs, random ideas typed into her Notes app at odd hours, and then the fun part: hunting through all of it every time she needed to post something.
She was downloading individual graphics, uploading them to task cards, writing in three different places, and losing pieces constantly. The time wasn’t going into creating content. It was going into finding it.
Now? Everything for one podcast episode lives inside a single Canva doc. The planning spreadsheet, the captions, the graphics in every size, the Reel scripts… all of it, together, in one place. She can see at a glance what’s been written, what’s been designed, what’s been scheduled.
And because of that, she can batch properly.
She told me she went to a coffee shop, got her brain into writing mode, and knocked out 30 pieces of content in about 90 minutes. Not because she suddenly had more hours in her day. Because she wasn’t switching gears every few minutes between writing, designing, finding files, and re-uploading things. Her brain could just do one thing.
That’s the part people underestimate about having a system. It’s not just about being organised. It’s about protecting your mental energy so that when you sit down to create, you’re actually creating, not project-managing your own content folder.
It’s not about more content, but being strategic
One of the bigger shifts Sarah noticed wasn’t about speed. It was about intention.
When your podcast episode, your captions, your stories, and your graphics are all planned together in one doc, you start to see how they connect. The episode is tied to a freebie. The carousel expands on a key point from the transcript. The Reel hooks on the most relatable moment. They’re not the same post repeated in different formats… they’re different angles on the same idea, which means your audience hears your message multiple times without it feeling like you’re saying the same thing on a loop.
I post around twice a day through repurposing, and I still leave a few gaps each week for off-the-cuff content, the stuff I post when I feel inspired. But because the strategic content is already going out, those spontaneous posts feel like a bonus.
Not a pressure. Just something I do when I feel like it, because I’m not relying on them to keep the lights on content-wise.
That’s the thing about repurposing done properly. It’s not just saving time. It’s giving one piece of content, one 20-minute conversation you had, one insight you shared, a real chance to reach the people it was actually meant to help.
Why templates aren’t boring
Sarah used to resist templates. Not because she thought they were a bad idea in theory, but because she didn’t want her content to feel repetitive. I get it. We’re business owners. We’re wired to want to try new things, tweak things, make things feel fresh.
But here’s what shifted for her: templates aren’t a cage. They’re a framework. Just like a content brief gives you structure to write within, a design template gives you the boundaries that make creativity easier, not harder. You’re not staring at a blank canvas wondering where to start.
You’re working within a space that’s already been set up for you, and you’re just making it yours.
And people on social media? They crave familiarity. They scroll so fast they’re not stopping to read your handle before they recognise you. They see the colours, the format, the feel…and they know it’s you. That recognition is worth more than novelty.
I’ll be honest, I’ve had moments where I’ve looked at my own templates and thought, this is a bit samey, maybe I should refresh them. And sometimes that instinct is right. But a lot of the time?
It’s procrastination dressed up as creativity. It’s me finding a task that feels productive so I can avoid the harder thing…sending the email to the warm lead, following up the DM, actually looking at my data.
My students come to me regularly wanting new templates. And sometimes yes, we make them. But mostly I tell them: use what you have. If your template is good, it’s working. The goal isn’t a new design every week. The goal is showing up consistently with content that builds trust, and familiar, well-designed content does that really well.
Does it still need to look good? Yes. But not in the way you might think.
The mindset piece that changes everything
There was a moment in our conversation where Sarah said something that I keep thinking about.
She said she’s been challenging herself to take the emotions out of every decision. To ask herself: if I were the designer in a multi-seven-figure business, would I be agonising over this? Or would I just pull up the template, put the text in, and post it?
That hit me, because I still do this too. I’ll be doing final approvals on content and catch myself fiddling with something tiny, a font size, a colour, a crop… and I’ll have to remind myself: nobody is going to notice this.
Nobody is going to care that you changed it.
Move on and go do the hard thing you’re clearly putting off.
The system helps with this. Because when the framework is already there, there are fewer decisions to make. And fewer decisions means less room for the emotional spiral of “is this good enough, does this look right, should I just redo the whole thing.”
It’s not being lazy. It’s being a CEO.
Want to see it in action?
If you want to go deeper on the strategy sitting behind my Content Multiplier system, the actual templates, what’s working on different platforms right now, and how I run the whole thing… I’m hosting a live masterclass called the Hero Design System very soon.
Save your spot for the Hero Design System Masterclass: https://whitedeer.com.au/hero
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
