January 23, 2024
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Do you really need a full brand or can your business get by with just a logo?
SOME businesses can get by with just a logo, but if you want long-term success for your brand… you need just that… a brand.
First things first, let’s clear up the confusion between brand and logo. A brand encompasses the intangible attributes that make your business unique and memorable. It’s the personality, story, vibe, voice, quality, price point AND your visual brand.
But your visual brand is NOT just a logo. It covers your logo, but also your fonts, colours, elements, photography, and graphic style (ie. are you minimal, bold, modern, playful, etc.)
Your a logo is just one part of your visual brand. It’s like a puzzle piece – important, but not the whole picture.
Sure, logos are great for recognition, but they won’t tell your brand’s whole story. Think about it – as a business owner, how often do you actually use your logo? More often than not, it’s your overall brand that takes the spotlight.
It’s the way your whole website looks, or what colour your social posts are, or what the inside or your online course looks like, or how your products thank you cards appear.
So if your business shows up anywhere online or in person visually – it needs MORE than a logo. It needs a visual brand.
Imagine your visual brand as the thread that weaves through every aspect of your business. It’s what makes you recognizable, builds trust, and attracts your ideal audience. By using those consistent colors, fonts, and branding elements, you not only look professional but also evoke a sense of brand loyalty. Plus, as a bonus it will take you (or your team) half the time to make your graphics when the decisions around what fonts and colours to use are already made!
If you’re feeling overwhelmed by the prospect of creating a whole brand, starting with a logo is a great step in the right direction. However, the magic truly happens when you integrate your logo into a cohesive visual brand. Use your logo to inform your branding choices, or vice versa. There’s no one right way to do it.
The power really comes from doing your research first and making sure that the fonts, icon, colours and style match what you want your business to represnt. What feelings you want to envoke, who you want to attract and the price point you want to represent.
You can find out more here! (Read, listen or watch via this link).
When it comes down to it, your business deserves more than just a logo. A great visual brand communicates your essence, builds trust, and speaks directly to your audience. Investing time or resources into your brand will pay off in spades, so don’t skimp on this essential aspect of your business.
In a nutshell, remember that a logo is just the tip of the branding iceberg. Your visual brand, with all its fonts, colors, and style, is what truly brings your business to life and leaves a lasting impression.
If you loved this episode as much as I loved sharing it with you…there is more where that came from!