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What a treat you are in for! There’s not much Emily and I don’t discuss in this episode – covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we’ve found works (and doesn’t work in our own businesses).
But in this blog post I want to give you some actionable strategies to attract clients as well as some powerful promotional tactics to use during launches, cover how to craft compelling messaging, and how to adapt to the evolving marketing landscape.
One of the biggest tools we neglect in our free marketing toolkit is personal outreach (perhaps coz it feels exactly that: PERSONAL. Daunting and perhaps a little too real. But it’s one of THE best ways to convert someone into a client/student/customer as it helps us to form genuine connections with real people as we get to understand their real needs and share real solutions are know will help them.
You know what will be your biggest friend in a launch? Repetition. It’s not a “fun” concept… honestly, it’s a little boring. But the reality is repeating your offer in multiple ways, multiple times over multiple platforms is going to be a powerful way to draw in customers or clients. Because the reality is – the online world is saturated, so if you want to stand out give yourself permission to get “annoying” and show up more than once. Because the reality is, even your most avid followers may not have even noticed your offer and even if they have they likely need reminding/convining to work out if this offer is for them!
Spend time regularly throughout your business journey making sure that your messaging is clear. Crafting messaging that is straight-to-the-point, and resonates with your target audience will help your business to communicate unambiguously, ensuring everyone that enters your world knows what you’re about and if you can help them.
Want more? This is only the tip of the iceberg our our discussion so be sure to watch below or listen above to learn more.
Emily Osmond is an online marketing strategist and educator whose work focuses on helping one person business owners to develop the marketing skills and confidence needed to reach more of the people they can help.
She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her membership, The Modern Marketing Collective, which has helped close to 1,000 business owners to grow an engaged audience, turn that interest into sales, and build a business they are proud of.
Emily has a Master of Communications Degree, is a mum to her one year old son, and after growing up in England, she now lives in Melbourne, Australia.
Free Resources: https://emilyosmond.com/free
The Modern Marketing Collective: https://emilyosmond.com/collective
The Emily Osmond Show on Apple Podcasts: https://podcasts.apple.com/au/podcast/the-emily-osmond-show/id1470900991
The Emily Osmond Show on Spotify: https://open.spotify.com/show/4LGjJ5L5RIcusC4npFjLsy
If you loved this episode as much as I loved sharing it with you…there is more where that came from!