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When people think about running a business, they usually picture the visible parts. The branding, marketing and client work.
But the truth is… the part that keeps a business running smoothly is usually the part nobody talks about.
The backend systems that quietly doing the heavy lifting behind the scenes.
I sat down with someone who knows this side of business better than almost anyone I know… my mum. She’s been an accountant for more than 40 years and now helps run the bookkeeping side of my business.
And together we’re pulling back the curtain on the systems that keep my business running, the mistakes we made along the way, and what you actually need if you want a business that grows without turning into chaos.
Because the truth is… the prettier your business looks on the outside, the stronger the backend usually has to be.

One of the biggest reasons systems matter so much in my business is because my business isn’t just one thing.
It has multiple parts that all run differently.
Right now my business includes:
Each of these works in a slightly different way.
Courses and coaching run through an online platform with automated payments and ongoing memberships.
The design agency works more like a traditional service business, with proposals, client communication and invoicing.
Which means there isn’t just one stream of income flowing into the business. There are multiple systems generating revenue at the same time.
And when those systems don’t talk to each other properly… things can get messy very quickly.
This is where having the right backend setup becomes essential…because as soon as your business has multiple offers or revenue streams, your systems need to keep track of everything accurately.
When you’re first starting a business, spreadsheets are actually a really common place to begin.
They’re simple, cheap and feel manageable.
When you only have a handful of clients and a few expenses each month, manually entering your income and costs isn’t that big of a deal.
But that simplicity doesn’t last forever.
As a business grows, the number of moving pieces starts increasing.
You might suddenly have:
What used to take half an hour now takes hours…and the bigger issue isn’t just time. It’s accuracy.
Manual systems rely on you remembering to enter everything correctly. Miss something, forget a payment, or enter something wrong and your numbers stop reflecting reality.
And if your numbers aren’t accurate, it becomes incredibly hard to make confident decisions in your business.
At some point, the cost of manually managing everything becomes higher than the cost of using proper systems.

For a long time, my accounting setup technically worked. But as the business grew and more platforms were added, the cracks started to show.
Payments were coming through multiple places including Stripe and PayPal. Client work was managed through a CRM system. Course payments were being processed separately as well.
All of those platforms were generating financial data, but they weren’t all connecting properly with the accounting software we were using…which meant my mum had to manually export data from certain platforms, adjust spreadsheets, and import the information into the accounting system every month.
And it wasn’t a quick task.
It involved multiple steps, filtering the right data, formatting it correctly and checking everything carefully.
At one point we even had a multi page instruction document just to remember the steps required each month…
Not exactly efficient.
Even worse, this meant I didn’t always have real time financial data. Sometimes we were working weeks behind! That made it harder to see how the business was actually performing.

One of the biggest lessons we learned from that experience was how important integrations really are.
When you’re choosing software for your business, it’s easy to focus on features or price.
But one of the most important questions you can ask is this:
Does this platform connect with the other tools I use?
Because modern businesses rarely run on just one piece of software.
You might have:
If those systems connect properly, your data flows automatically. If they don’t, you end up manually moving information between platforms. And that’s where hours of admin work start piling up.
Good integrations don’t just save time. They reduce mistakes and give you a much clearer picture of how your business is actually running.
Eventually we decided to switch our accounting software to something that would integrate properly with the rest of the tools in my business.
The main reason was simple.
The platforms we relied on every day could connect directly, which meant the financial data flowed automatically into the accounting system.
Instead of manually exporting and importing files, transactions could be brought in through bank feeds and integrations.
That meant the numbers in the system were always much closer to real time…and it also meant far less manual work each month.
When you’re running a growing business, saving even a few hours a week can make a huge difference. Because that time can be spent on things that actually move the business forward.

One of the biggest benefits of having proper financial systems is clarity.
When your bookkeeping is organised and your reports are accurate, you can actually see how your business is performing.
Instead of relying on gut feelings, you can look at real numbers.
You can compare months or years to see growth trends.
You can see which offers are bringing in the most revenue.
You can track expenses and understand your profit more clearly.
Sometimes what you think is working in your business isn’t actually the most profitable part. And sometimes something you’ve overlooked is performing incredibly well.
Having access to those insights allows you to make smarter decisions about where to focus your time and energy.
Setting up systems isn’t the most exciting part of running a business. It can feel overwhelming at first, especially if numbers or finance aren’t your strong suit.
But here’s what makes it feel easier:
You’re not setting up systems just for today.
You’re setting them up for the business you want to build.
When the backend of your business is organised, integrated and running smoothly, growth feels far less stressful.
You don’t worry about things breaking as the business expands…instead, you know the systems can support the next stage. That’s what allows a business to scale sustainably.
Because the most successful businesses usually aren’t the ones with the fanciest branding…they’re the ones with the strongest foundations.
If your business is growing and your systems are starting to feel a little messy, perhaps it’s time to simplify things.
The right accounting system like Xero can save you hours of manual work, give you clarity around your numbers, and make scaling your business feel a whole lot smoother.
If you’re ready to upgrade your bookkeeping setup, this is the perfect time to try it.
Special Xero offer: Get 90% off for 6 months using this link:
https://referrals.xero.com/jacquinaunton_SwitchToXero
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WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio