Personal Reachouts: The Power of Connection
In a sea of automated emails and generic promotions, personal reachouts can make the most difference, especially when a launch is feeling slow. By sending personal video messages to potential participants, I got plenty of no’s and no responses, but I also got positive responses and gratitude. These personalized interactions made people feel cared for and interested in joining the program. So, don’t be afraid to roll up your sleeves and connect with your audience on a personal level.
Graphics that Grab Attention
Visuals are powerful tools in capturing your audience’s attention. My recommendation is to focus on having a consistent suite of graphics for your course/program and promo.
Everything from:
- Program logo
- Conversion event sales page and slides
- Social media posts (static posts, reel covers, stories, carousels)
- Program sales page
- Facebook cover
- Email banners
- Graphics inside your program (video thumbnails, slides, group graphics, etc.)
Address Audience Concerns and Barriers
When launching a program, it’s crucial to anticipate and address the concerns or hesitations that your potential participants may have. Have candid conversations with individuals who express doubt or resistance in joining your program… genuinely understanding their worries, and offering support. You can then pivot your promotion and create specific content that directly speaks to the barriers you hear coming up and can help alleviate their concerns and inspire confidence in your program.
Sharing Content that Resonates
To nurture anticipation and build desire for your program, create and share posts that directly address the fears, challenges, and desires of your audience. By tapping into their pain points and showcasing how your program can provide solutions, you are more likely to pique their interest. If you’ve launched this program before (as I had), don’t be afraid to repost content that worked last time! Mix this with fresh content.
Bonus Incentives
Create incentives throughout cart open to create reasons for your audience to make a decision about whether they want to join your program or not. Us humans are prone to putting off making decisions forever so providing early bird discounts, bonuses (resources, calls, etc.) throughout the cart open period gives people a reason to say YES. This strategy not only boosts enrollment numbers but also builds a community of committed individuals from the outset.
Launching a program successfully requires a thoughtful and strategic approach. Focus on personal connection, attention-grabbing graphics, and content that addresses audience concerns are essential ingredients for a successful launch. By implementing these playful yet expert strategies, you can elevate your program’s impact and inspire your audience to join your transformative journey. So go ahead, embrace the power of connection, design compelling graphics, and create buzz-worthy content to take your launch to new heights. Ready, set, launch!
Listen or watch the full episode to learn more!
Credit to Ellie Swift for teaching me everything I know about launching.
And while The Co+Creation Club will be closed for another year, you can still work with me in the mean time inside DIY Design My Biz! See you in there?
https://www.diydesignmybiz.com/
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