“Shiny Object Syndrome” is a struggle I’ve spoken to COUNTELSS business owners about. Thankfully – it is curable! And in this BONUS episode of Seriously in Business I’m speaking with someone whose done just that.
Amy Laurens worked with me in The Co+Creation Club and together we worked on TWO brands! One her personal brand as an author, and the other as a publishing house.
Amy is now growing her brands, showing up consistently and confidently and has conquered shiny object syndrome – her brand is now slick and SUPER consistent.
Amy also shares how she balances running 2 businesses, being a mum AND working full time (it’s wild!) – and how she fit doing The Co+Creation Club into all this too.
Keen to do what Amy did in your own brand?
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AMY LAURENS is an Australian author of fantasy fiction for all ages. Her story Bones Of The Sea, about creepy carnivorous mist and bone curses, won the 2021 Aurealis Award for Best Fantasy Novella. Amy has also written the award-winning portal-fantasy Sanctuary series about Edge, a 13-year-old girl forced to move to a small country town because of witness protection, the humorous fantasy Kaditeos series, following newly graduated Evil Overlord Mercury as she attempts to acquire a castle, the young adult series Storm Foxes, about love and magic and family in small town Australia, and a whole host of non-fiction, both for writers AND for people who don’t live with constant voices in their heads.
Amy lives with her husband and two kids in suburban Canberra. She used to be a high-school English teacher, and she was once chewed on by a lion. (The two are unrelated. It was her right thumb.) Amy loves chocolate but her body despises it; she has a vegetable garden that mostly thrives on neglect; and owns enough books to be considered a library. Of course. Oh, and she also makes rather fancy cakes in her spare time.
She’s on all the usual social media channels as @ByAmyLaurens, but you’ve got the best chance of actually getting a response on Instagram or at www.AmyLaurens.com.
If you loved this episode as much as I loved sharing it with you…there is more where that came from!
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The Seriously in Business Podcast
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