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We’ve all been there – drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise?

In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business.

1. Assessing Your Business Needs

First things first, take a good, hard look at where your business stands. Are you in desperate need of new clients, looking to build a consistent customer base, or aiming to create passive income streams? Identifying your current business stage is crucial in determining the right strategy to move forward.

Creating Graphics for Immediate Client Acquisition

If you’re in the “need clients ASAP” stage, your focus should be on reaching potential clients and guiding them through the journey of getting to know and trust you. Think about where your ideal clients hang out – it might be Instagram, LinkedIn, or even local notice boards. Once you’ve pinned down their location, craft strategic graphics tailored to that platform. Maybe it’s a compelling Instagram post, an attention-grabbing flyer, or even a direct email to past clients asking for referrals. The goal is to meet your clients where they are and guide them seamlessly toward working with you.

Building a Consistent Client Base

For those seeking to establish a more consistent client base, you need to concentrate on the top of the marketing funnel to attract new clients. This might involve creating engaging Instagram carousels, reels, or shareable content across various platforms. The key is to hook your potential clients with content that addresses their needs and pain points, gradually building a relationship and trust. Remember, the goal here is not just to make a sale but to create connections that are sustained over time.

Launching a Passive Income Stream

If you’re gearing up to launch a course, product, or any form of passive income, you’ll need a suite of graphics to support your venture. This could range from creating mockups of your digital products, designing sales pages, developing presentation materials, to crafting engaging graphics for your course content. Remember, every graphic serves as a touchpoint to attract, engage, and convert potential customers. It’s all about building excitement and anticipation around your offerings.

2. Strategic Creation and Execution

Now that you’ve identified your business stage and the corresponding graphic needs, it’s time to ensure that your graphics are not just visually appealing but strategically aligned with your business goals.

Smart, Not Just Pretty

Design isn’t just about creating visually stunning imagery; it’s about creating visuals that drive your business forward. Don’t get caught in the trap of spending hours perfecting a graphic that won’t yield the desired results. Instead, focus on crafting graphics aligned with a specific strategic purpose. Remember, every element of your visual content needs to serve a purpose in moving your business forward.

Consistency is Key

Consistent branding across all your graphics is essential. Whether it’s in your Instagram reels, email banners, or sales pages, maintaining a cohesive brand identity helps reinforce trust and recognition among your audience.

Harnessing the Power of Strategic Content

Your graphics should tell a story and guide your audience along the customer journey. Address objections in your content, create educational posts, and leverage trending platforms for maximum impact. The strategic use of engaging content tailored to your audience’s needs and objections will help drive your business forward.

You’re now armed with the knowledge to strategically prioritise your business graphics. It’s not about just making them pretty; it’s about making them work for your business. So, take a step back, assess your business needs, and then create graphics that align with your strategy and goals (not just on a random pretty social media post).

Every graphic serves a purpose – your business’s success. Embrace the power of strategic design, and watch your business flourish. Remember, it’s not just about the art; it’s about putting the “smart” in the art of business graphics.

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If you loved this episode as much as I loved sharing it with you…there is more where that came from!

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