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Ever feel like you need a flawless backdrop and studio lighting to hit it big on YouTube? Think again! In this episode, I sat down with my YouTube coach Trena Little to bust those video myths wide open and show you how to thrive on YouTube, imperfections and all.

Get ready to rip up the rulebook on social media strategies. We talk about the long-term benefits of YouTube content that keeps on giving, unlike those fleeting Instagram posts. Plus, learn how a consistent video strategy can make your business thrive, and why sometimes, less is more when it comes to platform focus.

So, if you’re ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplan

Video Imperfection Can Lead to Success

Tip 1: Embrace Imperfections

Jacqui shares a remarkable story about a video she uploaded with flickering lights due to a camera setting error, which surprisingly became her second top-performing video with over 104,000 views. The takeaway? It’s okay if your videos aren’t perfect! What matters most is the content value you provide.

The next time you hesitate because of minor imperfections, remember that authenticity often resonates more with audiences than polished, impersonal videos. Your unique personality and expertise are what truly matter.

Human Connection in Content

Tip 2: Show Your Authentic Self

Both Jacqui and Trena emphasise the importance of authenticity. Jacqui often records videos while holding her baby, creating a genuine connection with her viewers.

Be real and let your audience see behind the scenes. This could be as simple as including snippets of your daily life that relate to your business, showing the human side of your brand.

Starting on YouTube

Tip 3: Just Start

Trena advises doing a bit of research and preparation but emphasises the importance of starting. Results come from experience, not just planning.

Create a plan for your first few videos and just start uploading. Consistency and learning from each video will be your best teachers.

Content Strategy and ROI

Tip 4: Focus on the Right Content and Be Consistent

Trena suggests creating videos that address specific problems and questions potential customers have just before purchasing. Jacqui also stresses consistency, even if growth is slow initially. YouTube’s algorithm rewards persistence over time.

Identify FAQs and common pain points in your industry and create videos that provide solutions. Schedule regular uploads to maintain momentum.

Leveraging Minimal Setups

Tip 5: Simplicity Works

Both hosts debunk the myth that you need a perfect, immaculately designed setup for recording videos.

Use the space you have and focus on delivering valuable content. A simple, clean background and good lighting are often enough to get started.

Repurposing Content

Tip 6: Maximise Your Content’s Reach

Trena highlights the versatility of YouTube content, which can be repurposed for other platforms like email lists and Instagram.

After creating a YouTube video, think about how you can break it down into smaller pieces for social media posts, blog articles, or email newsletters. This multiplies the value of a single piece of content and reaches a wider audience.

Understanding and Targeting Your Audience

Tip 7: Target “Ready to Buy” Viewers

Trena talks about targeting the right audience — those ready to make purchasing decisions. To do this, focus on your video titles and thumbnails.

Spend extra time crafting compelling titles and thumbnails that clearly convey the video’s promise and appeal to your target audience. This step is crucial for attracting clicks and engagement.

Tips for Overcoming Perfectionism

Tip 8: Think Long-Term

Both hosts address the compounding effect on YouTube, where each new video boosts the views of previous ones. This long-term ROI is significantly higher on YouTube compared to platforms like Instagram.

Remember that every video you upload is an investment. Over time, your content library will continue driving traffic and conversions, long after publication. Don’t let the pursuit of perfection delay your progress.

Client Success Stories

Trena shares compelling success stories, including one client who grew from 200 to over 100,000 subscribers in a year, generating daily sales, and another who secured a $9,000 brand deal with under 30,000 subscribers.

Be inspired by these stories and realise that substantial growth and business success are possible with a well-executed YouTube strategy.

Embrace YouTube as more than just a video-sharing platform — it’s a powerful search engine where users actively seek solutions to their problems. By consistently providing genuine, valuable content, you can build trust and drive significant growth for your small business.

So, ladies, grab your cameras and start creating! The world of YouTube awaits, and it’s filled with potential for your entrepreneurial journey. For more insights, be sure to check out Trena’s resources at trinalittle.com/youtube and her YouTube video game plan template at trinalittle.com/videoplan.

ABOUT TRENA:

As a YouTube strategist, Trena, who has a  Master’s Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting!  Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting.  Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!  Trena has over 54,000 subscribers and over 4 million views.

Video Gameplan: trenalittle.com/videoplan

Youtube: https://www.youtube.com/@TrenaLittle

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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