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This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.
Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it’s needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to miss!
PS. Don’t forget to DM me on Instagram @whitedeergd the special code in this ep if you’re ready to claim $200 off my DIY design and brand course 😉
Why Logo Variations Matter
It’s not enough to have just one version of your business logo. You need various logo variations to adapt to different platforms and meet diverse business needs. Here are some key points to consider when creating logo variations for your brand:
1. Versatility: Your logo should be adaptable to different spaces, such as website banners, social media, business cards, letterheads, and merchandise. Create variations in size and layout to ensure your logo fits seamlessly across various applications.
2. Icon or Brand Mark: Incorporating an icon or brand mark in your logo design provides added flexibility. An icon can be used independently in situations where the full logo might be too complex or overwhelming.
3. Tagline Inclusion: Consider having one version of your logo with a tagline and another without. This allows you to tell your brand’s story when space permits and ensures your logo remains legible in smaller settings.
4. Color Variations: Instead of sticking to a single color combination, develop your logo in various colorways. Consider creating versions in black, white, and alternative brand colors to ensure your logo remains impactful across different backgrounds and contexts.
Applying Practical Tips to Your Small Business
Now that you understand the significance of logo variations, let’s look at how to apply these insights to your small business:
1. Start with a Comprehensive Brief: Whether you’re creating your logo yourself or working with a designer, provide a detailed brief outlining the diverse usage scenarios your logo will encounter. Think about EVERY place you might need your logo – don’t forget to dream big here. You might not ever have your logo on the side of a truck, but if there’s a 5% chance of this happening it’s worth considering when you’re creating the logo!
2. Experiment with Layouts: Consider how your logo will appear in horizontal, vertical, and square formats. Expand your design to ensure it looks appealing and communicates your brand effectively across these different layouts.
3. Icon Exploration: If your logo features an icon, assess its potential as a standalone element. Is it distinct enough to represent your brand independently? This approach can provide added flexibility in your branding efforts.
4. Tagline Evaluation: Reflect on whether your tagline is an integral part of your brand story. If so, ensure it integrates seamlessly with your logo. Simultaneously, prepare a version without the tagline to cater to space-restricted applications.
5. Diverse Color Schemes: Embrace the versatility of your brand by experimenting with various color combinations. Ensure your logo holds up in black and white, as well as alternative brand colors. This ensures it remains striking in a variety of contexts.
By paying close attention to these practical considerations and incorporating these expert tips, you’re taking significant steps towards creating a logo that speaks volumes about your brand. Remember, flexibility and adaptability are key when it comes to crafting a logo that can grow with your business.
Don’t underestimate the power of logo variations. They’re not just about aesthetics; they’re an essential aspect of creating a brand identity that resonates across platforms and contexts. By applying the practical insights shared here, you’re on your way to establishing a versatile and enduring brand presence for your small business.
PS. Don’t forget to DM me on Instagram @whitedeergd the special code I share in the video/audio of this ep if you’re ready to claim $200 off my DIY design and brand course 😉
If you loved this episode as much as I loved sharing it with you…there is more where that came from!
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