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In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024.

Harness the Power of Boldness:

Lisa emphasised the importance of being bold as an ecommerce business owner. This boldness involves standing firmly in your brand’s identity, voice, and values. It’s about confidently communicating what makes your product unique and why your potential customers should care. As a woman in small business, here’s how you can harness the power of boldness in your marketing:

1. Define Your Hero Message:

Craft a clear and compelling hero message that encapsulates the essence of your brand and the problem your product solves. This message should communicate your unique selling proposition and resonate with your target audience.

2. Consistent Brand Messaging:

Ensure that your hero message is consistently communicated across all marketing channels, including your website, social media profiles, and content. Consistency in messaging builds brand recognition and fosters trust with your audience.

3. Personal Branding:

As Lisa highlighted, especially in the first five years of your business, being the face of your brand can significantly impact your success. Leverage personal branding to connect with your audience, share your story, and build a genuine relationship with your customers. In a word, it helps build TRUST.

Clarity of Message and Content Creation:

Lisa also underscored the importance of clarity in brand messaging and the need for engaging content. Here are practical tips to enhance your brand clarity and content strategy:

1. Compelling Website Content:

Audit your website to ensure that your hero message is communicated clearly on your home page and product pages. Incorporate customer testimonials, product videos, and captivating visuals to spotlight your offerings.

2. Social Media Content:

Focus on creating content that resonates with your audience beyond product promotions. Share engaging, relatable, and valuable content that aligns with your target customers’ interests, challenges, and aspirations.

3. Reel in Your Audience:

Leverage video content, particularly reels and stories on platforms like Instagram, to showcase your product in use, share behind-the-scenes glimpses, and tell your brand’s story. Authentic video content fosters genuine connections with your audience.

2024 Trends in Marketing:

Looking ahead, Lisa highlighted the shift towards common ground content and authenticity in marketing. Here’s how you can adapt to these marketing trends:

1. Diverse Content Mix:

Diversify your content strategy to include relatable and engaging posts that connect with a broader audience, aligning with common interests and experiences you have with your audience beyond your product.

2. Embrace Authenticity:

Focus on creating authentic, unpolished content that reflects the human side of your business. Share authentic moments, customer stories, and behind-the-scenes glimpses to build genuine connections with your audience.

3. Self-Belief and Persistence:

Lastly, Lisa emphasised the significance of self-belief and persistence in business. Embrace your journey with confidence, navigate through challenges, and celebrate your wins as stepping stones to success. Remember, failure is just a step closer to success.

Bold marketing is pivotal for women in product-based businesses. Embrace your uniqueness, amplify your brand messaging, and authentically connect with your audience through compelling content. By leveraging the practical tips shared by Lisa Byrne, you can elevate your marketing strategy and pave the way for the success of your product-based business.

Remember, as Lisa’s insights highlighted, consistency, clarity, and confidence are key pillars for thriving in the competitive ecommerce landscape and building a powerful brand that resonates with your audience. Share your brand’s story, and don’t be afraid to share YOU and your authenticity in your marketing.

ABOUT LISA:

Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing.

Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things.

Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset.

She has helped hundreds of women from all over the world transform their businesses without sacrificing their well-being or time with their families.

With strong marketing foundations and a laser focus on simple, sustainable and scalable marketing and sales strategies, Lisa’s students unlock the secret to growing with ease and with less stress.

LISA’S OFFERINGS and LINKS:

eComm Grow Strong https://www.lisabyrne.co/egs

12 week group coaching program designed to help eCommerce business owners reach $5k months organically. Opens Feb 2024

The eComm CEO https://www.lisabyrne.co/ceo

6 month program for female eCommerce founders who want to grow from $5k to $15k months and finally feel confident and in control of their business (and their self-belief!) Opens May 2024

eComm Scale Strong https://www.lisabyrne.co/ess-application

The high-touch, personalised 6-month coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond (without burning out!)

Applications Now Open

Podcast eCommerce Marketing Society. https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717

Website https://lisabyrne.com.au/

Instagram @lisabyrnemarketing

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