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I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I’d share with you my insights from having over 300 students (double 150 – that’s the connection ;)) in my course: DIY Design My Biz.

I’m going to share with you from 2 sides:

1) What I’ve seen are common struggles and solutions for biz owners DIYing their graphics

2) Key things that I’ve done as a course creator to build a successful program

Lesson 1: Foundation is Key

Start by defining your brand’s colors, fonts, and style. Use these elements consistently across all your marketing materials, from social media posts to flyers and worksheets. By setting these rules, you’ll find it quicker to design graphics that resonate with your brand and target audience, enabling you to show up more confidently and consistently.

Practical Tip: Create a brand style guide for your business that outlines your colours, fonts, and elements. This will serve as a reference point for all your design work, ensuring visual consistency and saving time in the long run (SO much time).

Lesson 2: Seek Feedback from the Right Sources

Getting feedback on your designs is vital, but it’s equally important to seek feedback from individuals who understand design principles and your business’s target audience. Random opinions can lead to confusion and hinder your progress.

Joining a program or community where you can receive feedback from like-minded individuals who share your design knowledge can greatly improve the quality of your graphics.

Practical Tip: Join a design program or community, such as DIY Design My Biz, to receive valuable feedback and support from fellow business owners and a design expert. Engaging in such communities can elevate the quality of your designs and boost your confidence in sharing them.

Lesson 3: Take Ownership of Your Design Journey

As a small business owner, it’s crucial to take ownership of your branding and design. Commit to honing your design skills and actually doing the work – look at it as a key element of your business strategy. Understanding the importance of design and dedicating time to mastering it can significantly impact your brand’s growth and visibility. You can do this through dedicated courses like mine that will take you through the process step-by-step, or wading through all the free content online.

Practical Tip: Assess your current design skills and identify areas for improvement. Consider enrolling in a DIY design program that offers ongoing support and coaching, allowing you to build your skills and elevate your business’s visual identity.

Lesson 4: Live Launch Before Going Evergreen

For those considering creating their own courses or programs, try live launching before transitioning to evergreen models. Live launching not only reduces overwhelm but also allows you to gather real-time feedback from participants, identify the success of your program, and make necessary adjustments.

Practical Tip: If you’re thinking of creating a program or course, consider piloting it through live sessions to gauge interest and refine the content based on participant feedback. This approach increases the likelihood of a successful evergreen launch down the line.

Lesson 5: Know Your Niche and Audience

Understand the specific needs of your audience and ensure that your program or course directly addresses those needs. Building an audience that resonates with your offering prior to launch can help create momentum and ensure a receptive audience for your product.

Practical Tip: Conduct thorough research on your target audience’s pain points and preferences. Tailor your content to address these specific needs, positioning your course as an invaluable resource for your niche.

Remember, a visually compelling brand can be a game-changer for your business, and by taking the time to invest in your design skills, you’re setting the stage for long-term success. Keep building, keep creating, and keep shining!

Enjoy!! And thank you for being here for the 150th episode!! If you’re one of the lucky ones who’ve listened to all 150 episodes PLEASE get in touch! Send me a me message on Instagram (@whitedeergd) coz I HAVE to give you a prize haha.

PS. If you’re interested in my DIY course, here are all the deets! https://whitedeer.com.au/diydmb
Or if you’re looking for a free way to start getting your designs sorted, I have a free mini video series you’ll love! Dive straight in here: https://whitedeer.com.au/seriously-challenge

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If you loved this episode as much as I loved sharing it with you…there is more where that came from!

• Be sure to subscribe so you don’t miss out on future juicy design hacks. For bonus points and a little “eeeek” from me as I sit on the other end – I would LOVE if you would leave a review and rating. It’s a little thing that makes a big difference and helps me continue to produce more DIY goodness for you!