Are you ready to level up your Instagram game and turn random people stumbling across your Instagram into dedicated followers and buyers? Well buckle up, because we’re diving into the secret sauce of creating a killer Instagram presence!

Instagram has become the go-to platform for businesses and individuals to show off their brand and reach more peeps. But let’s face it, with so much content out there, it can be tough to stand out and make a lasting impression. But don’t you worry, we’ve got you covered! In this episode/post, I’m spilling the tea on the design and strategy tips that will take your Instagram presence to the next level. Get ready to become an Instagram pro in no time!

The overall question you need to ask yourself throughout all of this is: What would someone stumbling across my feed for the first time think? What can they tell about me and my business from a quick glance?

NUMBER 1: CONSISTENCY

First things first, let’s talk about the power of a killer aesthetic. Think of it like a super cool outfit that you wear every day to show off your personal style. On Instagram (and in business as a whole!) your aesthetic is made up of the colours, fonts, graphic style and images you use. The goal is to have a look that aligns with your brand and speaks to your audience and to use that same look OVER AND OVER so your followers begin to recognise you, build loyalty and connection. Plus, having a consistent look is a key way to look like a trust brand. Stick with what works and watch your followers swoon.

NUMBER 2: VARIED DESIGN and CONTENT

Now, let’s talk about the main event: creating content that will make your followers’ hearts sing. It’s not enough to just post anything – you’ve got to take the time to plan and create posts that are not only visually appealing, but also aligned with your brand… but not repetitive.

Think about it, who wants to see the same thing over and over again? BOR-ING! Instead, throw in a variety of content such as tips, some boss-level biz advice, quotes, testimonials, showcasing your offers and sharing YOU. Keep things relevant to your brand but varied in its topic, purpose and point. Doing this will automatically help you to create varied designs which results in a grid that appears dynamic, interesting and worthy of hitting “FOLLOW”.

If you loved this episode as much as I loved sharing it with you…there is more where that came from!

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