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Let me tell you something slightly embarrassing…
Last year, I had published nearly 200 podcast episodes.
And I had done… basically nothing with them.
A post here. A story there. Maybe a newsletter mention if I was feeling organised.
But overall?
Hundreds of hours of genuinely helpful, strategic, high-quality content… just sitting there.
Not reaching new people, building momentum or doing what I knew it could do.
And for a while, I told myself a story about why.
I thought it was time, consistency…I even thought maybe I just needed to be more disciplined.
But none of that was actually true.
The real reason content felt hard had nothing to do with those things…and everything to do with what I didn’t have in place.
You Don’t Have a Content Problem
Most business owners will tell you the same thing when it comes to content.
They’ll say:
“I don’t know what to say.”
“I’m running out of ideas.”
“Writing captions takes forever.”
And sure… that might feel true.
But if we zoom out for a second, we’re living in a time where creating content is easier than it has ever been. You can take a rough idea, a voice note, or a podcast episode… and turn it into multiple pieces of content in minutes.
Captions, blogs, emails, LinkedIn posts. Done.
So if that part is now easier… why does everything still feel so heavy?
That’s the better question.
Because it means the problem isn’t where you think it is.
The Hidden Bottleneck Slowing You Down
Every single piece of content needs something to go with it. A graphic, a carousel, a thumbnail, a pin, something visual that stops the scroll.
And this is where things start to unravel.
You open Canva and suddenly you’re asking yourself…
What layout should I use?
What size does this need to be?
Where did I save that template again?
Why doesn’t this look as good as I want it to?
It’s not one decision. It’s fifty tiny ones, and that’s what makes it exhausting.
So instead of content feeling simple… it starts to feel like a whole production.
And the irony about this is…people are making decisions about your business in seconds. Before they read your caption, listen to your podcast, or understand how good you actually are.
They see your visuals first. And if those visuals don’t match your level of expertise… there’s a disconnect, which impacts trust.
Where Repurposing Starts to Fall Apart
A lot of people know they should be repurposing.
But it usually looks like this…
Starting from scratch every time something needs to be posted.
Or trying to resize one design to fit five different platforms.
Neither really works…or feels good. Because each platform has its own rhythm, its own layout, its own priorities. What works on Instagram won’t necessarily work on Pinterest. What works on YouTube won’t translate to LinkedIn.
So you end up stuck in this loop of recreating, resizing, rethinking…or just avoiding it altogether.
And at some point, I realised I couldn’t keep doing it like that.
So instead of juggling dozens of files, I created one master Canva design.
Everything lives inside it.
- Podcast cover
- YouTube thumbnail
- Instagram carousels
- Stories
- Reels
- Pinterest pins
- LinkedIn graphics
All in one place. Each week, we duplicate the master design, swap in new content, update a few visuals, and we’re done!
No digging around Canva looking for graphics. No starting again.
It’s simple… and that’s exactly why it works.
This Makes It All Work
The design is only one part of it.
What really makes this system powerful is everything around it.
We have a clear spreadsheet that tracks what’s happening. What’s been created, what’s approved, when it’s going live. We’ve got docs sitting right inside the same space with captions, show notes, blog content… everything written and ready.
And then there’s a whiteboard area where we drop ideas, references, anything the team might need.
Nothing gets lost. Everyone knows what’s happening and where to find it.
The Results Speak for Themselves
Once this was in place… things shifted quickly. Not because I was working more hours. If anything, it felt lighter.
But consistency and visibility went up.
- YouTube views increased by 339%
- Revenue went up by 77%
- Website traffic grew by 43%
- Instagram reach increased by 61%
- Content output increased by 200%
And the biggest difference was it felt sustainable.
I want you to take this in…
Content feels hard not because you’re lazy, or not creative enough, or because you “just need to be more consistent.”
It’s because your process is making things harder than they need to be.
And once that changes… everything else does too.
Want My Exact System?
I’ve taken this entire workflow and turned it into something you can actually use.
Inside my Content Multiplier, you’ll find:
- My Canva template
- My repurposing map
- A full walkthrough of how everything works
So instead of trying to piece this together yourself… you can just step into it.
Grab your FREE Canva repurposing system: https://whitedeer.com.au/mutiplyose
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
