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If you’ve ever opened LinkedIn, blinked twice, and thought, “Nope, this is not for me…”, I’m the same.
But after chatting with marketing coach Hailey Rowe, I realised I was completely underestimating the potential sitting right there in my dusty old LinkedIn profile. If you’re a coach, consultant, or service provider who’s tired of dancing for the algorithm and wondering where the actual clients are… this blog is for you.
Let’s talk about how to make LinkedIn actually work, even if you’re short on time, not a fan of selling in the DMs, and want real results without being glued to your phone.
LinkedIn vs Instagram: What Makes It So Different?
Instagram is all about content first and connections second. But LinkedIn flips that. It’s literally designed for professional networking.
Which means:
- You don’t need to post every day to get seen
- You can start by finding the right people and sending connection requests
- Conversations come before content (finally!)
It’s not about flashy feeds.
How Hailey Booked 2–4 Weekly Calls Without Posting Daily
Hayley shared that she was spending 13 hours a week on Instagram and getting zero return.
So she tried LinkedIn. And stuck with it.
Her new approach?
- Spend 2 hours a week connecting with dream clients or collab partners
- Send simple, intentional messages (no salesy vibes here)
- Track what’s working so she can double down on the right efforts
And now? She consistently books 2–4 quality calls a week. With ease.
Who Should You Be Connecting With?
There are two clear paths here:
Potential Clients: Find them by job title, location, or shared interests
Collaboration Partners: Think podcast hosts, summit organisers, referral besties
Pro tip? Even if they don’t hire you directly, collab partners can lead to dozens of high-quality leads over time.
What to Say Without Sounding Weird
If the idea of messaging strangers makes you sweat, I hear you. But Hailey’s approach is simple, clear, and NOT salesy.
Here’s the breakdown:
After they accept your request, send a short message
Ask a thoughtful question related to your topic
Or, if it’s a collab partner, suggest a potential way to work together
Keep it human and helpful.
Your Profile Doesn’t Need to Be Fancy, Just Clear
Before you go all-in, give your profile a quick refresh:
- A professional (but friendly) profile photo
- Headline that says what you do + who you help
- A short About section with key info + creds
- Optional: link a testimonial, intro post, or your best freebie
You’re not trying to win “Most Stylish Profile”, just make it easy for someone to know if you’re a fit.
Track Your Results Like a CEO
This was such a good reminder: If you’re not tracking where your leads come from, how will you know what’s working?
Both Hailey and I do this by asking one simple Q on our application or intake forms: “Where did you find me?”
That one question helped me see how powerful YouTube and collabs were for my own biz… and helped Hailey confirm that LinkedIn was actually her top lead source.
Want to Make LinkedIn Work for You?
If you’re ready to stop guessing and start connecting with dream clients (or finally try a platform that isn’t draining your soul), this is your nudge.
ABOUT HAILEY:
Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.
CONNECT WITH HAILEY:
Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn:
https://haileyrowe.com/linkedin
Free Business Growth & Networking Community:
https://www.facebook.com/groups/themarketinghubgroup
Website:
https://www.haileyrowe.com/
Instagram:
https://www.instagram.com/hailey_rowe
Podcast:
https://anchor.fm/health-coach-nation
Linkedin:
https://www.linkedin.com/in/haileyr
YouTube:
https://www.youtube.com/haileyrowe
Book your free client attraction consult:
https://calendly.com/haileyrowe-coach/30min
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
