Listen on Apple • Listen On Spotify
Ever looked at your own brand and thought:
“This just doesn’t feel like me anymore…”
But then, between client work, kid chaos, and a million tabs open in your brain, that rebrand just keeps getting pushed aside?
That’s exactly what happened to Jessica.
She’s a website designer, mum, and long-time business owner who knows design. But even she spent three whole years sitting on a rebrand that just never got done… until she joined the Co+Creation Design Club.
In this blog, we unpack why even experienced business owners struggle to update their visuals, and what finally helped Jessica get out of her head and into momentum again.
1. Why Jessica’s Brand Stopped Feeling Right
Jessica started her business during maternity leave (her son’s now eight!).
Like so many of us, she threw together a quick brand in a weekend… just to get up and running. Website, copy, logo… the works. And at the time, it was good enough.
But fast forward a few years?
Her messaging had shifted
Her services were more SEO-focused
Her audience was clearer
Her confidence had grown
And yet… her brand didn’t reflect any of that.
“It didn’t feel like me anymore,” she said.
And because of that? She stopped showing up.
Blogging slowed. Socials disappeared. Visibility tanked.
2. The 3-Year Stall (And What Finally Shifted)
Here’s the wild part…
Jessica knew she needed to rebrand. She wanted to rebrand.
But the longer she waited, the harder it got. Life kept happening. Client work kept piling up. And the rebrand always got bumped.
Sound familiar?
“I’ve been trying to rebrand for three years now… and it just hasn’t happened until this year because I didn’t have the accountability.”
What finally broke the cycle?
She joined the Club.
At first, she considered hiring our team to do the full rebrand for her…
Instead, she got coaching, guidance, and help from my team, and we did the rebrand together.
3. When You’re Too Close to Your Own Brand
Even as a designer, Jessica was stuck.
“It’s so much easier when I’m designing for other people… I get so caught in my head with my own stuff.”
Inside the Club, we gave her the space and structure to:
- Talk it out
- Get a second opinion
- Bring strategy back into the process
- Take action (not just stay in her brain)
We built a new brand direction together.
And when she showed her Pinterest board on one of our calls, everyone gasped… she had been pinning the same styles for years but hadn’t been able to pull it together until she had guidance and accountability.
4. Rebranding When You’ve Got 100+ Assets
One of the hardest parts of rebranding for an established business owner is just how many assets are involved:
- Multiple lead magnets
- Courses
- Social templates
- Website pages
- Slide decks
It’s not just a logo tweak, it’s a visual refresh across your whole ecosystem.
And trying to do that solo? It’s exhausting.
Inside the Club, Jessica used her done-for-you design credits to have my team create:
- A full new logo and brand kit
- Sub-brand graphics for each course
- Custom slide deck designs
- Canva elements and icons
Then she could tweak from there… saving time and staying in creative control.
“I didn’t want to figure it all out… I just wanted someone to say, ‘Here you go, it’s done.’”
5. Getting Back into Momentum (and Loving Canva Again)
Once the brand was done, something surprising happened…
Jessica actually started enjoying designing again.
She showed up more. She shared her message. She got back into motion.
“It makes it more fun to play with your brand when you have little bits you can add in and just play around with.”
She also learned new ways to streamline her Canva workflow, using SVGs, building templates, and properly setting up her brand kit!
And she stopped designing from scratch.
Now, she just duplicates, tweaks, and posts… saving hours.
“My biggest slide deck is 100 slides long… but it’s just 15 slides, reused and tweaked. So fast.”
6. Why Support Changes Everything
This wasn’t just about new colours and fonts.
It was about getting out of her own way… and having someone to say,
“You’re on the right track.”
Or… “Try this instead.”
When you’re a personal brand, especially as a mum in business, there’s so much emotional weight behind how your brand looks and feels.
That’s why co-creating a brand is so much more empowering than doing it alone or outsourcing the whole thing.
As Jessica said:
“It helps me get out of my head and into action again… sometimes you just need that little stick in the pants.”
Final Thoughts
If your brand’s been sitting half-done in Canva…
If you keep second-guessing yourself every time you go to post…
And you’re ready to make your visuals pull their weight (so you don’t have to be glued to the algorithm)?
Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
