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You know the drill: you’re posting on Instagram, you’re following the “do more Reels” advice, and yet… your reach is meh.
Your saves are low.
Your profile visits are barely trickling in.
You’re doing the “right thing” but it’s not really working for you.
What if I told you the problem might not be that you’re doing the wrong format… it’s how you’re doing it.
In this episode, I’m sitting down with two incredible studio‑owners and coaches, Chloe & Vicki of The Movement Perspective. They turned what seemed like a boring data post (membership breakdowns for Pilates studios) into their highest performing carousel post ever.
And the results? 28,556 views (and counting), 89% were non‑followers, 71 new follows and 394 profile visits.
If you’re ready to stop guessing what “works”, and actually get your content to work, you’re going to want to read this.
1. Spot the data, but think story
Chloe & Vicki run a coaching business for Pilates studios. They were asked for “membership breakdown” statistics: what categories are most popular? What are studios actually doing?
Numbers. Sounds dry.
Instead of posting a standard pie chart and hoping for the best, they asked: How do we make this interesting? What’s the angle?
“I knew I wanted to do a pie chart… and I was presented with a very boring pie chart.”
They leaned into their audience’s curiosity (studio owners want behind‑the‑scenes data), and asked the question:
“As a Pilates studio owner … have you ever wondered what membership performance really looks like inside another studio?”
That simple hook called out the audience and teased the insight.
Tip: Look at your data.
Ask: What’s surprising here? What would my audience actually want to know? Then turn it into a question or bold statement.
That’s the story you build your visuals around.
2. Design the visual so people stop scrolling
Great story = good. Great design = better.
Here’s what they did:
- Pulled in a full brand colour palette (not just the two standard colours) for vibrancy and personality.
- Chose typography with hierarchy: big bold headline for the hook, smaller text for the details.
- Didn’t just label the pie chart; they added curved arrows to give movement (hello Pilates/motion metaphor) and direct the eye
“Even just using the arrows … instead of just… naming and labeling… added a bit of play and almost movement to it.”
Structured it as a 3‑slide carousel:
Slide 1: Audience hook
Slide 2: The visual/data
Slide 3: The takeaway/strategy
Tip: You don’t need fancy motion graphics.
You just need strong structure: a hook slide, a visual/data slide, a coaching or action slide. Use your brand colour, font hierarchy, visual cues (arrows, icons) and you’ll elevate what could otherwise be “just another chart”.
3. Combine strategy + value + offer
This post wasn’t just pretty… it was purposeful.
Chloe & Vicki combined:
- Audience call‑out (“Pilates studio owners…”)
- Curiosity hook (“have you ever wondered…”)
- Visual insight (the stats)
- Actionable advice (why they recommend the third category now)
- Proof/results (the reach, the profile visits, the follows)
That alignment is what makes posts convert. Not just reach. But engagement, profiles visited, leads started.
“We’ve had 71 follows just purely from this post alone.”
“394 profile visits.”
These are the warm people now ready to take the next step.
Tip: For your next post, ask yourself:
- Who am I talking to?
- What one surprise insight am I sharing?
- What visual will make it stop the scroll?
- What tip or action will move them forward?
- What’s the next step I want them to take?
4. The results that validate the process
Here are the stats:
- Posted 9 Oct, around 6 am
- 28,556 views (their highest carousel ever)
- 89% of viewers were non‑followers
- 108 likes, 29 comments, 185 shares/sends, 242 saves
- 394 profile visits which turned into 71 new followers
- Still rising weeks later (yes, a carousel with long‑life!)
“So this post … is still climbing … it hasn’t plateaued or gone down yet.”
A few observations:
- The large non‑follower reach means they’re not just talking to their tribe, they’re getting in front of new people.
- The saves and shares show people found it valuable, not just pretty.
- Long life span = the post is working beyond the 24‑hour window most content lives in.
Key Takeaways from Chloe and Vickie
- Data isn’t boring when you tell a story around it.
- Design matters: brand colours, hierarchy, visual cues = scroll‑stopping.
- Format isn’t the only answer. Carousels CAN outperform Reels when done well.
- Alignment matters. Audience + hook + visual + value + offer.
- Create for longevity. It’s not just about the first day’s views. It’s about the ripple effect.
If you’ve been under the impression that only Reels get reach now… let this episode be your friendly reminder that strategy + design still wins.
Ready to make your visuals pull their weight (so you don’t have to be glued to the algorithm chain)?
Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
