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You know that moment when you look at your graphics and think… “Ugh”?
You can’t quite explain it, but your brand doesn’t feel like you anymore. Maybe it once did, back in your DIY era or when you were still figuring out who your business was really for.
But now?
You’re shifting. You’ve grown. And your visuals… well, they’re still stuck in 2021, or worse, 2018.
That weird “off” feeling you can’t shake? That’s your sign.
I chat with Sarah, a Facebook group strategist and business coach, about her brand refresh inside the Co+Creation Design Club. She’d previously gone through my DIY Design My Biz program and had decent graphics. But over time, something shifted. She wasn’t feeling them anymore. They felt bland, boring, misaligned.
And she had no idea where to start.
When Good Graphics Aren’t Good Enough
Sarah came to the Club with graphics that, on the surface, looked fine. But they didn’t feel right. She wasn’t excited to open Canva. She found herself throwing things together just to have something… anything… to post.
She didn’t know what exactly was wrong, just that something wasn’t working.
And honestly?
That’s where so many business owners are when they land inside the Club. It’s not that your brand is broken… it’s that it’s no longer aligned.
What Changed Everything
On our very first call, we dug into what wasn’t sitting right for Sarah. We talked through where her business was going, who she was becoming, and how her current brand wasn’t supporting any of it.
Spoiler: We ended up rebranding. Entirely. In a WEEK.
And no, it wasn’t chaotic. It wasn’t surface-level.
It was strategic.
We talked vibes, dream clients, brand energy. I pulled ideas and visuals from my design brain. We hit Pinterest. We experimented. We landed on a colour palette that was bold, warm and uniquely her (yes to yellow!).
And from there? Everything clicked.
Sarah said yes, fully, and off we went.
It’s More Than a Logo
A brand refresh isn’t just changing a few colours and calling it a day. It’s about building a whole visual ecosystem that supports how you show up in business.
Together, we tackled:
- Social media templates (carousel, quotes, guest graphics, promo posts)
- Lead magnet and doc designs
- Course graphics for modules, headers, logos
- Podcast art and YouTube covers
- And more (email graphics are next!)
And the best part? We didn’t do it all at once. Sarah used the Club over time… getting real-time support on calls, asking for feedback in Slack, and using her monthly design credits to outsource the bits she didn’t want to touch.
Because that’s the beauty of the Club. You don’t have to do it all. You get to move forward… strategically, confidently, supported.
What Happens When You’re Actually Excited to Design Again
Now, Sarah’s graphics reflect who she is and where her brand is going. They feel aligned, energetic, and her. She reuses her templates with confidence, gets excited to post, and most importantly, her audience feels the shift too.
“I want people to feel excited and happy when they see my brand. That’s how I want them to feel when they work with me. And now they do.”
And you don’t have to do it alone.
What’s next?
If you’re staring at your brand wondering why it just doesn’t feel like you anymore… don’t ignore that gut feeling. You don’t need to burn everything down or figure it out on your own. Inside the Co+Creation Design Club, we do it together… from fresh templates to personalised support to hands-on design help.
Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
