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Let’s clear this up: Instagram isn’t broken. Your content system might be.
If you’ve been showing up on Instagram, posting consistently (or trying to), and wondering why you’re not getting results, this post is for you.
Because here’s the hard truth: consistency alone doesn’t work if your content isn’t doing the heavy lifting.
Instagram doesn’t have to be a soul-sucking obligation. Let me show you the three ingredients I rely on to create content that’s strategic, on-brand, and sustainable.
Ingredient 1: Strategic Content Pillars
Posting consistently is great… if you know what to post.
That’s where content pillars come in. Think of these as your content themes or buckets that align with your offers, audience needs, and business goals.
Here are the five I use:
1. Conversion: Selling, launching, promoting, or pointing to a freebie.
2. Authority: Positioning yourself as the expert (think: busting myths, sharing your method).
3. Proof: Testimonials, case studies, before & afters. Show them it works.
4. Engagement: Behind the scenes, relatable moments, polls, about-you posts.
5. Perspective Shift: Helping your audience rethink their problem and why they need your offer.
Every single post you share should be rooted in one of these pillars. It keeps your content purposeful and makes planning a whole lot easier.
Ingredient 2: On-Brand Content That Stops the Scroll
Instagram is a visual platform. So if your feed looks like a Pinterest board on a sugar high, your audience is going to scroll right past.
You need a brand that’s recognisable and consistent: colours, fonts, tone, and an overall vibe that’s you.
Here’s the kicker: you don’t need to be a designer. But you do need to make it easy for people to associate your posts with your brand. That’s how you build recognition and trust.
Templates that are stripped back and easy to adapt (like the ones I include in my 30-Day Socials Kit) let you plug in your fonts and colours and go. You’re not hunting through Canva for something that “looks nice”… you’re working from a system that’s already set up to convert.
Ingredient 3: Ease of Use (or You Won’t Stick With It)
Here’s the deal: your content plan needs to work on a Monday morning when you’re already behind and the coffee hasn’t kicked in.
If your system is too complicated or clunky, you won’t use it. That’s why ease of use is non-negotiable.
Your content system should let you:
- Batch your posts easily
- Reuse templates month after month
- Plan everything around your 5 pillars
That’s exactly why I created the 30-Day Socials Kit. It’s not just a bunch of Canva templates. It’s a full system: tutorials, templates, a planner, all designed to help you show up strategically without the burnout.
Final thoughts
Instagram isn’t just about being there. It’s about showing up with purpose. And when you:
- Align your content to strategic pillars
- Keep your visuals recognisably on-brand
- Use a system that makes it easy to stay consistent
…that’s when things start working.
So if you’re done with the guesswork, and ready to turn your content into something clear and consistent, come grab my 30-Day Socials Kit.
(And if it’s between Oct 3–9, you can snag it for just $100 USD inside the Bundles of Benefit deal, along with $15K+ of other juicy business resources.)
Ready to finally feel good about Instagram again? Let’s do it.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
