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You’ve got the logo. You’ve picked a few colours. You even found a font you like. So why does your Instagram still feel… off?
Why does designing take so long? And why does it all still look a bit messy and mismatched?
Having a logo is a great start, but it’s only a fraction of your brand. What you’re probably missing is something I call a Design Suite…and it changes everything.
In this final part of the Build Brand Method, I’m walking you through exactly what needs to go with your logo to create a brand that’s consistent, cohesive, and actually feels like you.
1. A Logo Without Support Is Like Coffee Without Caffeine
A logo is just one part of a bigger puzzle. You could have the most beautiful logo in the world, but if your posts are using random fonts, mismatched colours, and inconsistent elements, it won’t do the heavy lifting.
In fact, it might even create confusion.
People don’t connect with a logo…they connect with a look and feel.
A vibe.
A visual identity that stays the same wherever they see you.
That’s why your logo needs backup.
Your logo isn’t the whole brand, it’s just the handshake.
2. Enter the Design Suite: Your Brand’s Visual Game Plan
Think of your Design Suite as your brand’s personal toolkit. It’s a curated collection of:
- Fonts (2–3 max)
- A defined colour palette
- Brand elements (patterns, shapes, textures, etc)
- Photography style
- Templates
- A mini style guide
This suite becomes your north star when designing anything, from social posts to course slides to business cards. It’s what turns your visuals from “meh” to magnetic.
When you’ve got a Design Suite, you’re never starting from scratch.
3. Why Your Feed Feels All Over the Place (and How to Fix It)
Ever scroll through your own feed and feel like it could be from three different businesses? That’s a brand consistency problem…and it’s super common.
The fix?
Start by using the same set of fonts and colours across everything.
Then, layer in your brand elements (think shapes, textures, photo style).
Suddenly, everything clicks, and your audience starts to recognise you instantly.
Cohesion builds trust, and trust leads to sales.
4. Templates: Your Secret to Showing Up Consistently
Every day you’re not posting is a day you’re not selling. But designing from scratch is exhausting, right? That’s where templates come in.
The right templates (built with your branding) let you show up quickly and strategically. Whether it’s a tip post, quote graphic or offer promo… you’re no longer wasting time guessing what looks good.
Good templates = faster design, better graphics, and more consistency.
5. Set Up Your Canva Brand Kit (Like, Now)
If you’re using Canva Pro and not taking advantage of the Brand Kit… friend, it’s time. Load in your fonts, colours, logos, and brand elements once, and never hunt for a hex code again.
You’ll be amazed how much faster and more professional your graphics look with everything one click away.
Canva’s Brand Kit = your brand’s HQ.
6. Let’s Save You Hours (and Sanity)
Once your Design Suite and templates are sorted, you’ll go from spending an hour on one post… to five or ten minutes, max. Multiply that across a week or a month?
That’s hours back in your biz.
Not to mention your graphics will finally feel like they match the premium quality of your offers.
A strong visual brand saves you time and makes you money.
Want Help Creating Yours?
Inside my FREE Design Masterclass, I walk you through how to build a cohesive brand look. Get your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclassm.au/designmasterclass
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
