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Your business is growing.
You’re booking dreamy clients.
Your offers are expanding.
And somewhere along the way… your brand just stopped feeling right.
Maybe it’s not terrible. But it’s definitely not you anymore.
You’ve outgrown it.
But every time you think about tackling a rebrand?
Your brain’s like:
“Yeah cool… but WHEN exactly? Between client calls, coaching sessions, content creation, team management, school pick-ups… and maybe even trying to eat lunch occasionally?”
I see you.
And if that sounds familiar, you’re exactly who this blog post is for.
Because today, we’re talking about how to rebrand your business without becoming the bottleneck in the process (yep, even if you have a team).
Spoiler: You don’t have to do it all. But you DO have to lead it.
Why Most Rebrands Stall (And Why It’s Not Canva’s Fault)
Here’s what usually happens:
You realise your brand doesn’t match where your business is heading.
So you start gathering inspo…
A few Pinterest boards (okay, 17 Pinterest boards)
Some saved Instagram posts from brands you love
A conversation with your VA or OBM: “Hey, can we start freshening up the graphics?”
And then? It stalls.
- Not because you don’t care.
- Not because your team isn’t trying.
- Not even because Canva’s being annoying (though sometimes, yes)
It stalls because no one, including you, has real clarity.
Your vision lives in your head.
The moodboard is kind of a hot mess.
Your VA is guessing.
Your designer is asking a million questions.
And every tiny design decision feels overwhelming.
You’re not the bottleneck because you’re busy.
You’re the bottleneck because no one else knows what you want.
Your Team Isn’t the Problem (But They Do Need Direction)
Let’s clear something up: Your team is probably fantastic at what THEY do.
But unless you’ve hired a trained designer (and even then), most VAs, OBMs, or team members simply aren’t equipped to pull a full brand vision out of your brain.
If you’ve ever opened a Canva design your team sent and thought,
“Hmm… it’s fine, but it’s not quite right…”
You know exactly what I mean.
It’s not their fault… they’re working with what you’ve given them.
Without a clear style guide, clear brand vibe, clear direction, they’re winging it.
And winging it doesn’t lead to consistency.
You Can’t Outsource The You In Your Brand
Here’s where a lot of business owners get stuck:
Because you have a personal brand, you assume that means you have to personally do all the design work too.
NOPE.
Yes, your brand needs to feel like YOU.
But that doesn’t mean you have to live inside Canva, obsessing over fonts and reworking every post your team creates.
The “YOU” in your brand comes from your voice, your vibe, your energy, your values…not the fact that you personally adjust the kerning on every word.
Here are a couple of easy ways you can embed YOU into your visuals without it becoming your full-time job:
- Choose imagery that reflects your lifestyle or personality (yes, even stock images can feel personal if chosen intentionally).
- Use colours and fonts that reflect how you want people to feel when they experience your brand.
- Are you luxe? Energetic? Calm? Playful? Minimal? Choose elements that align with that vibe.
That’s exactly what we do inside The Co+Creation Design Club… we pull the YOU out of your head and turn it into a system your team can run with confidently.
Get Your Brand Out of Your Head And Into a System
Your brand can’t live in your head anymore.
You need a system.
Something your team can reference, follow, and work from… without you needing to review and approve every.single.thing.
Inside The Co+Creation Design Club, we help you build exactly that:
- A moodboard that’s actually strategic, not just “pretty”
- A colour palette and font system that match your vibe
- Canva templates your team can easily copy, adjust, and use
- A full style guide that answers design questions before they’re even asked
- Ongoing feedback on your team’s designs so you’re not the only one giving direction
This is what I call CEO-led branding.
You’re not doing it all yourself.
You’re not micromanaging.
You’re LEADING.
You set the vision.
We co-create it.
Your team implements it.
Everyone wins.
Real Client Example: Alicia
One of my lovely Club members, Alicia, went through this exact process.
She knew her business had grown, her offers had evolved, and her old branding just wasn’t reflecting her anymore. But she also had a team and very little extra time.
We worked together inside The Co+Creation Design Club to pull together a moodboard, refine her colours and fonts, create templates, and build a system her team could confidently use.
Now? Her team handles the designs with confidence and consistency.
She gets to stay in CEO mode, showing up, selling, and serving, knowing every piece of content reflects her brand beautifully.
You Don’t Need More Time… You Need A System
If your business has outgrown your visuals… but your time hasn’t grown with it… you don’t need another DIY template pack.
You need a process that makes your rebrand feel easy, strategic, and totally YOU… without you having to do it all yourself.
That’s exactly why I created The Co+Creation Design Club.
So you can finally have a brand that:
- Reflects your level of expertise
- Supports your team to move faster
- Attracts top-tier clients
- Feels wildly aligned with where you’re heading
Ready to get started? The Club is open (and it’s on sale right now): https://whitedeer.com.au/clubsalech
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
