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Your Course Might Be Brilliant… But Does It Feel That Way Inside?
You’ve done the work, outlined the modules, recorded the content, maybe even hired a copywriter for your sales page. But when it comes to what actually happens after someone clicks “buy”? That’s the part most course creators skip… and it could be costing you.
If you’ve ever poured your heart into a program that didn’t get the love, referrals, or testimonials you expected… keep reading. We’re diving into the 3 behind-the-scenes design mistakes that quietly impact your course’s ability to transform, retain, and sell.
Mistake #1: Making Your Content Pretty, But Not Readable
You know that PDF you lovingly made? The one filled with so much info it makes your brain proud? If it’s just a wall of text in a fancy font… your students aren’t reading it.
Great design supports clarity, not just beauty.
Break up the text. Use headings, subheadings, colour, hierarchy. Keep it simple, skimmable, and so easy to digest that your students feel like geniuses just flipping through.
Mistake #2: Zero Interactivity, AKA, Your Content Just Sits There
If your students can’t do anything with your content, they’re not engaging with it.
Use fillable PDFs, editable Canva docs, type-in Google Docs, or clickable elements that make the learning process feel alive.
Even better? Link your modules, embed resources, and make your course feel like a curated experience… not just a content dump.
Mistake #3: Forgetting That People Learn in Different Ways
Your slides may make perfect sense to you… but are they helping your visual learners, your audio learners, and the folks who need to see a flowchart to really get it?
Think beyond the bullet points. Try diagrams, icons, screen recordings, visual metaphors… anything that makes your concepts more concrete.
And if creating those visuals feels overwhelming, there’s an app for that.
Napkin.ai helps turn your ideas into editable diagrams you can style inside Canva.
Your Course Deserves to Be More Than Just “Good Enough”
When your internal design feels thoughtful, digestible, and beautiful, your students stick around.
They complete, they succeed, and they tell their friends. That’s the power of internal branding.
If you’d like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsale
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
