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Your sales page is one of the most powerful tools in your course launch toolbox. But here’s the thing: just having one isn’t enough. In this episode, I sat down with sales page designer and course creator Kate Scott to unpack what really makes a sales page convert (and what most people are getting wrong).

Here’s your teaching-style deep dive, especially if you’re a course creator trying to DIY your own page.

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Why Sales Pages Matter More Than You Think

Your sales page is the place people go when they’re deciding whether or not to buy your course. Even if they heard about it on Instagram, through email or from a friend, most of the decision-making happens on this one page.

And if the design is clunky, the copy is hard to read, or it feels overwhelming… they’ll likely click away, even if your course is the exact thing they need.

Key takeaway: Your sales page is not just a formality. It’s a core part of your marketing strategy and deserves your attention.

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Make Your Page SCANNABLE (Not Short)

One of the biggest myths out there? That a sales page can be “too long.”

Kate shared something super helpful: it’s not that long pages are bad… it’s that badly structured long pages are. People aren’t reading every word — they’re scanning. So make it easy for them.

Tips:

1. Break up your text with spacing
2. Use headers, bolding, and pull quotes
3. Don’t cram it all together to make it look shorter

Key takeaway: If your copy is solid, spread it out and format it so people can actually absorb it.

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Create a Flow That Keeps People Reading

Designers know this trick: alternating layouts keeps the page feeling fresh and engaging.

Instead of left-text/right-image over and over, try switching it up:

1. Text left, image right
2. Then full-width text
3. Then a three-column feature layout

This is especially important on mobile, where identical stacked layouts can get monotonous fast.

Key takeaway: Changing your layout structure creates rhythm and keeps users scrolling.

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Use ONE Action Colour (Not a Rainbow!)

Want people to click your buttons? Stop using five different colours for them.

Kate recommends choosing ONE brand colour that becomes your “action colour” — the consistent cue that tells your audience, “this is clickable.”

Use it for:

1. All your sales page buttons
2. Call-to-action sections (with contrasting button colour)

This creates clarity and trains your audience to take action without confusion.

Key takeaway: Consistency builds trust — one colour = one action = more clicks.

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Testimonial Tips That ACTUALLY Work

Too often, people slap a testimonial carousel on their page and call it a day. But testimonials can do SO much more if you use them strategically.

Try this:

1. Pull out 1 killer sentence (not a whole paragraph)
2. Place testimonials near relevant course info (e.g. put a comment about your Facebook group right near the bonus section)
3. Bold key phrases to make them pop

Key takeaway: Testimonials aren’t just proof — they’re persuasion. Place and display them wisely.

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Above the Fold: What to Include

That very top section of your sales page? It matters a lot. Kate calls it your hook moment.

Here’s what it needs:

1. A clear hook: What transformation are you promising?
2. A strong CTA button
3. Optional: A countdown timer if you’re in launch mode (for urgency and clarity)

Pro tip: If you’re using a sticky countdown bar, make sure it’s easy to close on mobile so it doesn’t get annoying.

Key takeaway: Above the fold sets the tone. Make it clear, bold, and benefit-driven.

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Write First. Design Second. Always.

Kate’s number one tip? Start with your copy.

Before diving into Canva or a website builder, write your words. Once you know what you want to say and the flow it needs to take, THEN you can bring it to life visually.

Key takeaway: Strategy first, visuals second. Your message should drive the design — not the other way around.

Want More Like This?

Kate and I are both speaking at the upcoming Launch Out Loud Summit for online course creators — and it’s totally FREE.

You’ll learn:

1. How to design high-converting assets
2. How to brand your course like a pro
3. Practical marketing + design strategies that actually work
4. Plus hear from 36 other speakers on everything from webinars, copywriting, low ticket offers and more.

🎟 Grab your ticket here: https://launchoutloud.peachs.co/a/jacqui-naunton

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ABOUT KATE:

Kate Scott is the founder and creative director of Launch Out Loud™, a fun, fresh, and fabulous template shop that caters to online course creators and design-conscious entrepreneurs. With over 7 years of experience as a web designer and 4 years of experience as a course creator, Kate specialises in crafting high-converting websites and marketing assets that make her clients unforgettable. Her template customers have been featured in Forbes, Inc., Vanity Fair, The New York Times, and more. When she’s not knee-deep in design projects, Kate loves sharing what she’s learned to help other business owners make their dreams a reality!

CONNECT WITH KATE:

Join us at the summit!! https://launchoutloud.peachs.co/a/jacqui-naunton

Instagram: https://instagram.co/launchoutloudco

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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