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Starting a business is like trying to juggle flaming torches while riding a unicycle. There’s a lot going on, and it’s easy to get overwhelmed with all the expenses and decisions. One question I often get asked—and a topic I’m super passionate about—is whether to invest in branding and graphic design right from the get-go. Here’s a deep dive into why it might be worth a little stretch in your budget and how it can turn like your business vision into reality.
The Balance Between Clarity and Design
Investing in branding is much more than deciding on a favorite shade of blue or a cute logo—it’s about clarity. You need to understand who your target audience is and how you’re going to connect with them. When I work with students, the clarity they gain from this foundational work is like finding the Rosetta Stone—suddenly everything just makes sense. If you skip this step, you’ll probably find yourself in a muddled mess, trying to market to everyone, and likely reaching no one. So, first tip: invest time in understanding your brand foundations.
Building Trust with First Impressions
Let’s talk about your audience. Imagine them walking into your virtual store. The graphics, branding, and design serve as your business’s very first “Hello!” If that hello is awkward—or worse, non-existent—potential clients will be running for the hills. In an era where Instagram stalks are the norm, the look of your brand cultivates trust and professionalism. It doesn’t need to devour your savings. Even DIY attempts can shine if you focus on what your design communicates to your audience. Remember, people do judge books by their covers.
Here’s a visual example of 2 cake makers – which one would you trust to make your cake?
The Slow Crawl or the Sprint?
Here’s the truth: you can surely kick off your business without a robust brand, but here’s your spoiler alert—it will be a lot slower. Rookie mistakes in branding can stunt your growth. If your brand screams ‘amateur,’ potential clients might just take a rain check and stop by again—never. Investing in design, whether modest or extravagant, will put you on the map faster and get clients checking you out like you’re the latest Netflix hit.
DIY Design – Your Budget’s Best Friend
If the thought of burning cash on a designer feels a bit ambitious at this point, I have some good news! DIY designs are a feasible stepping stone (and sometimes even a long-term solution!). Thanks to design courses, like the one I’ve crafted with love for business owners, you can learn to create compelling graphics that reflect your brand’s soul without breaking the bank. Plus, you’ll gain a skill set that offers the flexibility to adapt your branding as your business evolves—saving you time, money, and existential dread in the long run. (Here’s the link if you’re interested)
PS. I need you to know this too. You CAN do it. You are creative enough, talented enough and capable enough to do this…with the right support. Here’s a snippet of what my students have created with my help. Let it inspire you!
Making Your Brand Work for You
The crux of your designing endeavor, whether a DIY venture or collaborating with a designer, is ensuring that your branding encapsulates the essence of what you offer. It should communicate your value like an overture that lures clients in with visions of sugarplum experiences dancing in their heads. So do a quick audit: does your current branding scream the professional quality you’re prepared to deliver?
In conclusion, while you could pad along without investing in proper branding and design, it’s like hiking in sandals—uncomfortable and unsustainable. Investing wisely in your brand is not just about making things look pretty; it’s about expressing your value. Whether you choose to DIY or hire a designer, make sure that your brand is as brilliant as you are at what you do. Cheers to quicker growth, more fun, and fewer regrets on this exciting journey of building a business that stands out and grows.
I’d love to work with you to equip you and support you in your business brand journey. Click here to find out more about DIY Design My Biz.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
