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If you’re struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.
I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients.
Visibility Boosters: Make the Right First Impression
Let’s face it. You never get a second chance to make a first impression, especially in the fast-paced world of social media and digital marketing. Visibility boosters are those graphics screaming “notice me!”—they are your Facebook covers, Instagram pinned posts, profile pictures, and website graphics. Think of them as the spotlight that highlights your brand’s fabulousness.
The key here is consistency. Does your Instagram look like a quirky creative wonderland while your Facebook screams corporate boardroom? If so, it’s time to realign. Match your fonts, colours, and style across all platforms to tell a cohesive story about your brand. This brand harmony ensures potential clients feel nurtured rather than confused as they journey through your different touchpoints.
Engagement Drivers: Keep Your Audience Hooked
Getting noticed is great, but keeping that attention? Now that’s the real game. Your engagement drivers are those darling graphics that ensure your audience sticks around—they are the posts that keep them coming back for more. Think Instagram carousels, stories, and blog visuals—those pieces that engage and build trust with your audience.
To keep people engaged, your design should be creamy smooth on the eyes. Large, bold fonts make your text inviting rather than intimidating. Prioritise readability and keep your visuals easy to consume.
Sales Converters: Sealing the Deal with Style
So, we’ve impressed potential clients, engaged them, and now for the grand finale: conversion. Your sales converters are the graphics that seal the deal—these are your landing pages, lead magnets, and promotional posts.
When it comes to sales converters, think quality and professionalism. Every piece should scream credibility. From a neatly designed lead magnet to a dashing sales page, these graphics should reassure clients they’re making a wise choice. A consistent, well-thought-out design builds trust and screams, “Yes, I’m the real deal!”
Bonus Hack: Calls to Action (CTAs)
I’d be remiss not to mention the secret ingredient that too many people overlook: the mighty CTA. Don’t let your audience drift off without telling them the next step. A well-placed, conspicuously designed button or line of text can steer them in the right direction—be it downloading a freebie or signing up for your upcoming webinar.
Make your CTAs pop! Use a striking colour, a playful arrow, or playful text to draw the eye. The easier you make it for your audience to do what you want them to do, the likelier they are to do it.
Finally, if you’re ready to take your business to new heights, grab a seat in my free masterclass, “Design Tools to Get Your Business to 100K.” The Masterclass to Create High-Converting Canva Graphics in Less Time—Minus the Overwhelm
In your thrilling journey towards more clients and sales, remember that beautiful, strategic design isn’t just an option, it’s the tool you need to grow your business. Now, go forth and conquer with stellar graphics!
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
