Welcome to Seriously in Business! In this exciting episode, our guest, the incredible Emma McQueen, will unravel the secrets to sales success and share her valuable insights on building relationships, developing a winning mindset, and achieving business growth. Get ready to unleash your sales superpowers as we dive into the wisdom Emma has to offer!

Overcoming the Cold Calling Conundrum

The Power of Relationships:

Emma’s love for sales lies in building genuine connections. She emphasizes nurturing relationships through social media and in-person interactions, as opposed to the dreaded cold calling technique.

A Lesson from the Past:

Emma reveals her initial struggles with sales due to negative feedback from a previous boss. However, this setback didn’t deter her from starting her own business and embarking on a remarkable journey of success.

Conversations That Generate Revenue

An Unconventional Start:

Emma embarked on a three-week venture, meeting with her LinkedIn contacts to inform them about her new business. The remarkable part? She didn’t even have any programs or products at the time!

It’s All About Being Genuine:

Emma admits that selling didn’t come naturally to her at first. However, by aligning her sales process with her genuine personality, she was able to overcome her doubts and achieve astounding results.

Mastering the Sales Process

The Art of Sales:

Emma stresses the importance of dedicating time and effort to develop a sales process that works best for your business. This is particularly crucial when starting out and setting the foundation for future success.

The Seriously in Business Tip:

Discover actionable steps to break down your content planning and strengthen your sales process. Determine posting frequency and types, and allocate time for content creation, scheduling, and engaging with your audience.

Social Media Savvy

Striking a Balance:

It’s essential to find a balance between social media engagement and revenue-generating activities. Learn how to optimize your social media presence with content batching, creating a month’s (or week’s!) worth of content, and establishing themes for each month.

Boundaries tip:

Set boundaries and allocate designated time for managing social media use effectively. Maybe you only check it once in the morning and afternoon rather than defaulting to using it multiple times an hour. This helps you to stay focussed on the needle-moving tasks in your business!

Harnessing the Power of Mindset

Prioritizing Self-Care

Emma, a woman with multiple roles, emphasizes the importance of prioritizing time for oneself. Whether it’s getting a good night’s sleep, meditating in the morning, or taking a rejuvenating nap during the day, self-care contributes to enhanced productivity and overall well-being.

The Magic of a Positive Mindset:

Emma believes in filling her brain with positivity through books, podcasts, affirmations, and meditation, rather than succumbing to negative influences. Developing a mindset that believes everything is “workoutable” empowers us to overcome challenges and succeed in business.

Selling with Authenticity

Shifting Perspectives:

For those who find selling uncomfortable, Emma suggests reframing it as providing a service. When approaching sales from a place of genuine belief and service to the customer, the experience becomes more authentic and meaningful.

The Seriously in Business Approach:

Emma shares her expert advice on initiating sales conversations, asking directly to talk about products or services, and creating positive and comfortable experiences for both the seller and the customer.

With inspiration from Emma McQueen’s sales mastery, you’re equipped to unlock your true sales potential. Remember, building relationships, mastering your sales process, leveraging social media smartly, and harnessing the power of mindset are the keys to triumph in the world of sales. Stay tuned to Seriously in Business for more game-changing insights that will take your business to soaring heights!

ABOUT EMMA:

Emma McQueen is a Melbourne-based executive, leadership and business coach who has worked in the realm of human resources for over twenty years, working with some of Australia’s leading organisations to develop their team and their talent. Emma passionately believes that the success of any business rests entirely on the success of their people.

Emma’s coaching has a core focus – supporting her clients to unlock their potential and achieve results. As a Hogan-accredited coach, her approach has a foundation of working with people’s strengths to take the meaningful actions required to reach their goals. She believes that effective coaching has an indisputable impact on a person’s performance, and on their wellbeing overall.

Her clients leave her sessions motivated and challenged to take action and get results often exceeding their own expectations – although Emma is rarely surprised by their achievements, as she has an unwavering belief in the extraordinariness of the seemingly ordinary. Emma loves working with people who are driven and passionate about their work but feel stuck in a place of overwhelm. Through her powerful, challenging yet kind coaching, Emma takes them from chaos to clarity, from uncertainty to empowerment.

Links:

Website: https://emmamcqueen.com.au/

Podcast: https://emmamcqueen.com.au/podcast/

Instagram: https://www.instagram.com/emmarmcqueen/

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