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Don’t get me wrong, Instagram is fabulous for visibility and engagement, but… (drum roll, please) you need an email list too. Emails are where the magic happens—the high engagement rates, the personal touch, and longer customer relationships. Think of Instagram as an appetiser that leads your audience to the main course: your email list!

Lead Magnets: The reason people need to move from Instagram

Want to know how to transform those Instagram followers into email list subscribers (aka. where email open rates are far higher than Instagram views)? Charlyn’s strategy is as slick as it sounds: Lead Magnets. These juicy chunks of goodness offer immense value to your audience and solve a specific problem they have. You could do anything from PDFs and checklists to quizzes and webinars—get creative! The key is to ensure that these lead magnets are compelling enough for your audience to exchange their precious email addresses.

The Anatomy of an Exceptional Lead Magnet

1. Identify a Specific Problem
   Your lead magnet should solve a particular issue your target audience faces. The more precise you are, the higher the likelihood of engagement. For example, instead of a general “Nutrition Tips” guide, try focusing on “10 Quick Nutritional Hacks for Busy Moms.”
2. Offer a Quick Win
   Ensure your lead magnet provides immediate value. This could be in the form of a checklist, a cheat sheet, or a mini-guide that can be consumed and applied quickly, making the user more inclined to take further action.
3. Keep It Easily Consumable
   The format matters. Opt for user-friendly PDFs, engaging quizzes, concise checklists, or informative webinars. The key is to deliver high value in an easily digestible manner, so your audience doesn’t feel overwhelmed.
4. Enticing and Valuable Content
   Your content needs to be both enticing and valuable. It should make the user feel that they are getting something significantly beneficial in exchange for their email.
5. Balance Information
   It’s essential not to overwhelm your potential clients with too much information. Find the right balance between offering enough value to showcase your

Automation & Personalization

One game-changing tool mentioned by Charlyn is ManyChat, which can automate the lead magnet delivery process and manage initial interactions. This is particularly useful if you have a global audience in different timezones so you can’t always personally message back straight away or are balancing multiple responsibilities (aren’t we all?).

Even if you use ManyChat to initialise the conversation – don’t be afraid to go in afterwards and message them personally! Initial personalised engagement can significantly enhance customer relationships and differentiate you from the competition.

Time to Build Relationships

Once you have an email list, Charlyn recommends implementing a welcome sequence. This is a series of emails that introduces new subscribers to your brand and builds a foundation of trust. Here’s a simple structure you can follow:

1. Welcome Email: Introduce yourself, thank them for subscribing, and deliver the promised lead magnet.
2. About You: Share your story and the mission of your business to create a personal connection.
3. Value-Add Email: Offer additional tips, resources, or a mini-training that complements the lead magnet.
4. Call to Action: Encourage them to follow you on social media, book a consultation, or check out a particular product or service.

Keeping Your Content Fresh

It’s easy to fall into the trap of getting bored with your lead magnets, but Charlyn cautions against changing successful strategies out of boredom. Instead, she suggests rotating and periodically updating your lead magnets to keep your audience engaged. Try pinned a post about your leadmagnet on your Instagram so it’s easy for people to find! Also use link stickers in Instagram stories and adding the link to download to your Instagram bio links.

Monitoring and Adaptation

Finally, Charlyn stresses the importance of monitoring your business metrics. What content performs well? What engages your audience? Use these insights to refine your strategies. Consistent sharing and integrating feedback can help you stay effective and relevant.

Instagram and email are a powerhouse duo when used right. With Charlyn’s expertise in building lasting relationships through thoughtful engagement and strategic lead magnets, you have the tools to skyrocket your business. And remember, while automation makes things smoother, adding that personal touch is what will make you truly stand out.

Big thanks to Charlyn for dropping these invaluable insights. And for all you wonderful listeners, we’ve got links galore in the show notes to help you dive deeper into what we discussed today.

ABOUT CHARLYN OOI:

Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.

With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.

Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she’s a foodie at heart.

CONNECT WITH CHARLYN:

Website: www.charlynooi.com

Facebook: @charlynooi 

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

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