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One of the best ways to grow your business WITHOUT just working “harder” is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).

Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That’s an automation), sending an abandon cart email, or automatically asking a client for feedback when they’ve finished working with you.

In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.

Listen or watch the full interview above or see below for a tasty overview.

Implement Customized Automations:

Utilize tools like Zapier and Google Analytics to create personalised automations tailored to your business’s unique needs. Segment your customer base based on specific criteria and set up automated sequences to provide targeted content, offers, and support. By harnessing data-driven automations, you can deliver tailored experiences to your clients without having to manually oversee every interaction.

Optimize the Customer Journey:

Craft automated welcome sequences and abandoned cart recovery emails. These automations can help nurture leads, re-engage potential customers, and drive sales without requiring continuous manual intervention. By mapping out the customer journey and implementing strategic automations, you can provide a seamless experience for your clientele.

Personalize Client Interactions:

When setting up automations, strive to maintain a personal touch. Utilize AI-driven chat boxes like ManyChat to engage with customers in real time, provide support, and gather valuable insights but have it based and trained on the way YOU talk.

Streamline Launches and Onboarding:

Use automations to plan a smoother (and less stressful) live launch and seamless client onboarding. Consider scheduling social media posts ahead of time, utilising ManyChat for interactions on your posts, and setting up your launch email sequences (perhaps even customising it for different stages of the customer journey).

By strategically implementing automations, customising client interactions, and optimizing the customer journey, you can bring newfound efficiency and productivity to your business while still prioritising your personal well-being and priorities. Automation is a powerful tool to prompt and assist, but not to replace you. By leveraging it effectively, you can elevate your small business while creating more space for the things that matter most to you.

ABOUT BRIANCA:

Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.

CONNECT WITH BRIANCA:

Facebook – https://www.facebook.com/thebriancajohnson

Instagram – https://www.instagram.com/thebriancajohnson/

YouTube – https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14Q

LinkedIn – https://www.linkedin.com/in/thebriancajohnson/

Marketing Performance Assessment: www.briancajohnson.com/quiz

Five-Figure Sales Funnel Training: www.briancajohnson.com/free-training

Clarity to Coins Membership: www.briancajohnson.com/membership

SPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca’s Clarity to Coins Membership: https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course

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