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Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you’ve been in business for a while and you’ve decided it’s time to shake things up with a fresh logo and a brand-new name. Or maybe you’re a new player in the business world, eager to make a splash with your inaugural branding.

No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that’s engaging, exciting, and won’t leave your audience feeling lost or alienated (risking an “unfollow”).

Here are the 4 ways you could launch your rebrand (#3 is my recommended).

1. Don’t Just Do a Disappearing Act – The “Silent” Launch

[ AKA: Not sharing that you are rebranding and just changing your posts to the new style ]

So, you’re considering the power move of keeping things on the down-low when it comes to your brand launch. This approach isn’t as spooky as it sounds! If you’re relatively new in the game or your previous brand wasn’t really much of a “brand” (ie. it was lacking consistency so had yet to build strong recognisability with your audience) this strategy might just be the ticket. With just a few followers (hi, Mum!), you may not need to make a big fuss.

2. Toot Your Horn Just a Little – The “One & Done” Launch

[ AKA: Just do one clean post introducing your new brand ]

Alrighty, let’s say you’re ready to pump up the volume a bit but still don’t want to go full fireworks and confetti. A single post announcing your rebrand can serve as a mini drumroll to your new look. Butttt, in the immense sea of social media content, there’s a chance your exciting announcement might slip through the cracks for some of your followers. Remember, not everyone sees what we want them to see online. This method could potentially leave your audience feeling like they missed the memo and reaching for the unfollow button. So, proceed with caution!

3. Get Ready to Rumble – The “Big Drum Roll” Launch

[ AKA: Sharing 3+ teaser posts in the leadup, and a few posts on launch day (ie. 3 pinned posts at the top of your Instagram ]

Roll out the red carpet and start teasing your audience with sneak peeks, blurred images, and subtle hints of the new branding. Take them on a captivating journey, share anecdotes, behind-the-scenes tidbits, and build up the excitement over a few weeks. When it’s finally time for the big reveal, your audience will be clapping and cheering, eagerly awaiting the curtain to rise on your exciting new brand. They’ll feel a part of the journey and prepared to accept and build loyalty to your new look.

4. Don’t Wipe the Slate Clean – The “Clean Slate” Launch

[ AKA: Deleting everything you’ve done in the past and starting fresh with the new brand ]

Sure, hitting the reset button can be oh-so-tempting, but a complete erasure of your past brand isn’t exactly the best move. If your followers stumble upon your profile and don’t recognise anything, it’s like you’re starting a brand new relationship with them… and not in a good way. You want them to remember why they’ve been following you! Plus, your old content, while it may be in your old brand style, may still be relevant and helpful for them!

If you’re dead-set on a fresh start, do a side-by-side comparison of your old versus new brand. Add a dash of nostalgia, a pinch of reminiscence, and voila! Your audience won’t be hitting that unfollow button anytime soon.

Launching a brand should be an exhilarating and life giving time for your business, not a cause for a disappearing act. As you embark on this journey, remember to keep your audience in the loop, bring them along for the ride, and inject some pizzazz into the unveiling of your new brand.

If you’re seeking more tips and templates to make your launch unforgettable, head on over to diydesignmybiz.com/RebrandLaunch and grab the tools you need to make a splash with your brand.

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