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Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is – be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

Alisha walks us through her powerful “Reels that Bank” framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action. 

She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends. 

If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-read (or listen or watch above!).

The Reel Deal: Harnessing the Power of Short-Form Video

We all love a good reel, but Alisha hits the nail on the head when she says, “Reels, TikTok, and YouTube Shorts are all forms of short-form video marketing.” These mini-movies are incredible at shooing visibility through the roof. The dedicated tab on Instagram works wonders for business profiles aiming to reach a wider audience. It’s like having a VIP pass to new followers!

Reels dive right into the multitasking brain of your audience, affecting emotions and prompting actions faster than you can say “Instagram famous.” But here’s the kicker: don’t just focus on views. Instead, concentrate on sales and conversions. Alisha’s approach is to create content that speaks to a very specific person, which brings us to our next nugget of wisdom.

Zero In: Focus Content on Targeted Audiences

Alisha has shifted away from the broad “please everyone” scope to a more targeted strategy. “You don’t need to be universally liked to be successful,” she says. This epiphany can unlock better engagement and a devoted audience, even if it means being a bit polarising. Think of it like this: creating content for a narrowly-defined audience might not go viral, but it will definitely attract people who are ready to act on your message.

Reel Strategy: Captivate, Convert, Cash-In

Reels aren’t just about looking good—they’re about smart strategy. Alisha shares her evolved “Reels that Bank” framework:

1. Captivate: Grab attention right away.
2. Convert: Get the viewer to take the next step.
3. Cash In: Encourage that final purchase or action.

An enticing reel should either urge actions within its frame or direct users to an engaging caption. It’s quality over quantity here—one well-crafted reel is more valuable than a dozen half-hearted attempts.

Viewer to Client: Measure the (True) Impact

While metrics like views are nice, they don’t always translate to sales. The real ROI can sometimes be hard to gauge unless clients explicitly say, “I found you through that awesome reel!” Stay confident in the strategy, as consistent Reels usage can substantially boost business.

And if you’re feeling stuck for inspiration; start by building a deep understanding of your audience, not just scrolling and copying trending content. This, dear reader, is where true creativity and connection lie.

And remember, whether you’re battling for new ideas or crafting immaculate Reels, know that with the right knowledge and strategy, you too can dominate digital content like a pro. Sharpen those skills, refine your audience focus, and let your creativity roll!

Catch you in the next reel!

ABOUT ALISHA:

Meet Alisha Marfatia, the ‘Reels Queen’ and Instagram’s first officially announced ‘Reels Pro,’ a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she’s built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.

Beyond coaching, Alisha’s insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.

As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.

CONNECT WITH ALISHA:

Instagram: www.instagram.com/thesocialimpact.co

Get FREE access to Alisha’s 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS

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