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In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources. So, where do you start?

Understanding the Customer Journey:

First, let’s discuss understanding the customer journey. This involves mapping out the stages your customers go through, from initial awareness of your business, to making a purchase and beyond. It’s crucial to pay attention to the touchpoints and needs of your customers at each stage to create a seamless and engaging journey.

Embracing Data-Driven Decision Making:

Now, let’s delve into the world of data-driven decision-making. By analyzing key performance indicators (KPIs), you can gain valuable insights into your customers’ behaviors, preferences, and pain points.

You can pay particular attention to where your gaps are in the customer journey. For example, do you have lots of followers but no buyers? Or Do you have lots of initial purchases but no return customers.

Understanding this data can guide you in making informed decisions to drive your business forward without wasting time on the wrong areas.

Crafting Your Unique Journey:

Keep in mind that your business journey is uniquely yours. While embracing the insights shared, it’s essential to infuse your brand’s personality and approach into your customer journey and data strategies to differentiate yourself in the marketplace.

To fully immerse yourself in refining your customer journey, be sure to listen to the complete episode above. You’ll find practical guidance and actionable strategies that can help you optimize your customer journey and harness the power of data for business growth.

ABOUT ALEXANDRA:

Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.

She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.

CONNECT WITH ALEXANDRA:

Website: www.coachhousemarketing.com

Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse

LinkedIn: https://www.linkedin.com/in/alexandralmoore/

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