When you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand – and even a small part of our visual brand!
I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more!
But this is the total wrong approach!
In this episode, I’ll be chatting to you about why you need more than a logo to have a memorable (and easy to design with) visual brand and what exactly that looks like!
Why you need more than a logo:
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You’re able to have a design that is so much more intricate and interesting to your audience!
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Your logo is not so busy and complicated that you can’t use it everywhere you want! Hello tshirt, social media icons, watermarks – everything. Easily.
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Your brand isn’t set in stone! Your logo can stay the same while your brand continues to evolve slowly with you and your business.
Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies
If you loved this episode as much as I loved sharing it with you…there is more where that came from!
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Be sure to subscribe so you don’t miss out on future juicy design hacks. For bonus points and a little “eeeek” from me as I sit on the other end – I would LOVE if you would leave a review and rating. It’s a little thing that makes a big difference and helps me continue to produce more DIY goodness for you!
