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You know that feeling when you look at your own graphics and think, “Something’s just not clicking”? Maybe your fonts feel a bit off, your colours change weekly, or your Canva templates don’t feel like your brand at all.
If that’s you…. you’ll want to read on.
Your visuals are the first thing your audience sees. Before they read a word of your content, they’re already deciding whether they trust you… based on how polished and aligned your brand looks.
Let’s fix that with your Identity Toolkit.
What Is an Identity Toolkit?
Your Identity Toolkit is the collection of visual assets that make your brand look intentional, consistent, and elevated. Think of it as your go-to kit: fonts, colours, and design elements that take the guesswork out of creating graphics.
It’s not a nice-to-have. It’s a must-have, especially if you want your brand to be memorable, trustworthy and oh-so-you.
And no, you don’t need to hire a fancy designer to make it happen. (Although I am always here if you want extra help 💜)
Let’s Talk Fonts
Fonts do more than display text… they express personality. A structured serif says something completely different to a loose, hand-drawn script. And if your fonts are clashing, default, or changing with your mood… your brand starts to feel a bit confused.
Here’s what to include:
- A heading font that makes a statement
- A body font that’s easy to read
- An accent font (optional) to add some flair
You can use one font in different weights or pick a trio that plays well together. Either way, these choices should align with your brand’s vibe and voice, not just what looks “pretty” in the moment.
Colour Combos That Actually Work
Colour isn’t just decoration… it’s strategy.
It’s emotion.
It’s vibe.
And when your colour choices feel random or constantly shifting, you lose that beautiful, consistent presence that makes your audience feel safe and familiar.
What to include in your palette:
- 1-2 main brand colours (the stars of your show)
- Light and dark versions of those colours
- Light and dark neutrals (like creamy beige or soft charcoal)
- Optional accent colours to bring extra depth
This kind of palette helps you design with confidence. You won’t be digging through Canva’s colour picker or second-guessing what “feels on brand” today.
Bonus Round: Elements That Tie It All Together
The piece that so many business owners completely forget? Your brand elements.
This includes:
- Icon style
- Pattern design
- Illustration type
- Photography direction
Think of it like this… you could have two people use a flower illustration, but one chooses a dainty gold line drawing and the other chooses a bold, 90s pop-art flower. Both are fine.
But they say very different things.
Your elements need to say what YOU want your brand to say.
Why This Toolkit Changes Everything
Here’s what happens once you build your toolkit:
- You can brand a template in 3 clicks, not 30 minutes
- Your Instagram, website and freebies look like they belong together
- You stop dreading design and actually enjoy showing up
- Your brand becomes more recognisable, more polished, more YOU
This is how you move from Canva chaos to confident, strategic design.
Need help making this happen?
Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
