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So… your business has blossomed, evolved, and maybe even strutted into a whole new season.
Your offers are premium.
Your confidence is soaring.
Your audience is sharper.
But your brand?
Yeah… it still looks like your 2019 self stitched it together in Canva at 11 p.m. with a Pinterest board and a prayer.
If you’re nodding (maybe wincing), let’s walk through what to do when your visual brand no longer matches the level of your business… without spiralling into burning your brand down.
First, Breathe: This Is Normal
We’ve all been there.
That moment you pull up your own website and think, “This doesn’t look like me anymore.”
Or you cringe slightly when sending a proposal because the fonts feel like they belong to someone just starting out.
Here’s the good news… this is a sign of growth.
It means you’re levelling up.
Your brand simply hasn’t caught up yet.
Now, what you do next matters.
Rebrand vs. Brand Evolution: What’s the Difference?
Let’s define these terms.
A total rebrand means burning it down (metaphorically… unless you’re really into drama).
Think: new logo, new colours, new typography, fresh visuals, even a different vibe altogether. This is often needed when:
- Your business has completely pivoted
- Your ideal client has shifted dramatically
- The existing brand was built on wobbly strategy or default DIY
But most established personal brands don’t need to scrap it all.
You probably need a brand evolution, a thoughtful refresh that feels like putting designer sunglasses on your brand, not plastic surgery.
Signs You Need a Refresh (Not a Redo)
Ask yourself:
- What about your brand still feels “right”?
- What do clients consistently connect with or compliment?
- What feels outdated, cringe, or off-brand?
Let me share an example from my client Tara. She kept her colour palette and her icons (because she still loved them), but we upgraded her typography, layout, and supporting graphics.
Her audience noticed immediately… and so did she.
“I was never excited to look at my brand… it didn’t give me the feels,” she said. But after the refresh? “Now I go to my website and I’m like YES! This is what I want people to feel.”
The Problem With Traditional Rebranding (And Why I Don’t Do It That Way)
If you’ve spoken to a typical design agency, you might’ve heard this line: “Your rebrand will take 4–6 months.” And… they’re not wrong.
Traditional studios are built for big timelines, big teams, and big budgets. They’re selling in-depth strategy, multiple concept rounds, and deliverables that might be too much for where you are right now.
So while they’re working hard… you’re sitting there stuck with a brand that’s still not aligned.
Inside The Co+Creation Club, we do it differently.
You don’t need six months. You need expert eyes, strategic guidance, and a process that helps you evolve fast, without sacrificing quality or alignment.
What Rebranding Looks Like Inside The Co+Creation Club
You’re not rebranding alone in the Co+Creation Club.
My team and I work side by side with you, reviewing designs, giving expert feedback, and helping you make confident, aligned choices quickly and without second-guessing.
We start with strategy, looking at what you’re building now, how your offers have shifted, and what perception you want to create.
Then we move into visuals, step-by-step, in a way that feels collaborative, efficient, and elevated.
But here’s something extra special… if you’ve got a VA, social media manager, or designer on your team? Bring them into the Club too.
They can learn alongside you, get feedback on the designs they’re creating, and apply the new branding seamlessly across your business.
It means you’re not just rebranding once… you’re building a sustainable design system your whole team can confidently run with.
Don’t Wait to Align Your Visuals
If your brand doesn’t reflect the quality, direction, or vibe of your business… your wish-list clients are walking on by.
So if you’ve outgrown your brand, let that nudge turn into action.
Work with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer!
APPLY NOW: https://whitedeer.com.au/clubsale
Launch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunch
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
