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Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She’s figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!

Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She’ll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we’ll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.

Let’s dive into her world, and make sure to grab a cup of tea—you’re in for a treat!

The Art of a Balanced Day

First things first: Leonie’s typical day is anything but typical. By consciously limiting her workweek to just 10 hours, she carves out ample time for family, friends, and herself. A beloved activity? Walking on Coolum Beach, letting nature rejuvenate her spirit.

According to Leonie, the key to succeeding with this kind of lifestyle is prioritising high-revenue tasks and sticking to a strict “no” list for all non-critical work. If you’ve found yourself buried under a mountain of to-dos, take a leaf out of Leonie’s book. Focus on what truly matters, and cut out the rest.

Mastering the Membership Model

Leonie has built a serious community with her Brilliant Business Life Academy. With roughly 5,000 members and an impressive $11-12 million in revenue, Leonie’s secret lies in offering valuable content without the need for elaborate launches.

Instead of over-complicating things, Leonie prefers a straightforward membership model priced accessibly at $199/year—a stark contrast to the industry’s exorbitant fees. The model is sustainable and enjoyable for her, providing an array of over 100 programs worth a whopping $10,000.

One of the joys in Leonie’s work is directly helping her members through monthly workshops and open office hours. She even offers a “make your money back challenge” to ensure everyone sees the value in their investment. This proactive approach keeps her community engaged and ever-growing.

Optimising Member Experience

Running a massive membership-based business comes with its fair share of hurdles. Leonie’s biggest challenge? Preventing members from feeling overwhelmed by the sheer volume of content. In response, her team creates customized get-started course plans based on a detailed questionnaire, ensuring each member gets what they need.

Leonie’s meticulous approach doesn’t stop there; she regularly analyzes member interactions and input to continually refine the member experience. This hands-on, tailored method is something she highly recommends for anyone thinking about starting their own membership program.

Marketing Magic: Affiliates Over Ads

With 5,000 members, it’s clear that Leonie is doing something right when it comes to marketing. She focuses heavily on word-of-mouth and an engaging affiliate program rather than pouring money into Facebook ads.

By prioritising genuine connections and leveraging her existing audience, she ensures a steady influx of new members while keeping costs manageable. The takeaway? Authenticity beats algorithm-driven ads any day.

Living By the Data: Smart Work Over Hard Work

Leonie attributes her success to principles from “The 4 Hour Workweek,” honed into her own minimalist working style. By focusing on high-revenue tasks and optimising her time investments, she continues to thrive with minimal effort. For those of us still wading through endless task lists, her data-driven approach offers a refreshing alternative.

If you’re still struggling with fewer sales, don’t be disheartened. Experiment, adapt to new trends, and prioritise genuine connections. Sometimes, less really is more.

ABOUT LEONIE:

Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

GET IN TOUCH:

Website: https://leoniedawson.com/

Podcast: https://leoniedawson.com/podcast/

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