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Ever wonder how to strike the perfect balance between live launches and evergreen sales? If so, you’re in for a treat! In this latest episode, I had the opportunity to chat with the ever-insightful Robyn Birkin. We covered everything from the high-energy world of live launches to the finesse of evergreen sales strategies. So, grab your favourite drink, get comfy, and let’s dive into the most valuable insights from our conversation, all served with a dash of playful banter and expert advice.

The Great Launch Debate: Live Launches vs. Evergreen Sales

So, here’s the deal – if there’s one topic that gets me buzzing, it’s the timeless debate between live launches and evergreen sales strategies. After crunching the numbers from last year, I found that a whopping one-third of my sales came from a Black Friday live launch. It’s clear that while live launches might make you feel like you’ve run a marathon, the returns are phenomenal.

Balancing these labour-intensive launch periods with the steady drip of evergreen strategies is crucial. Live launches can be exhausting, but they give you a big payoff. Robyn added her two cents, describing evergreen as the ultimate “flex” strategy. It’s not a cakewalk; it demands a well-oiled funnel and continuous promotion. So, what’s the verdict? Both strategies rock when powered by strong Facebook ad performance!

Creating Urgency: The Art of Compelling Sales Pages

Ah, the sales page – the digital storefront where deals are sealed. Robyn shares her magic touch: internal urgency. It’s all about communicating the immediate benefits of taking action now versus the steep costs of waiting. (Read that again, this is SUCH a powerful tool).

Robyn advises painting detailed, relatable scenarios. Instead of generic “act fast” statements, she urges adding tangible examples. Picture this: delaying puppy training costs more over time. Now that’s compelling! Jacqui couldn’t agree more, sharing how Robyn’s advice has transformed her sales page.

Robyn also offers insights on crafting high-converting sales pages. Think IKEA – guiding users on a planned journey that leads to purchase without distractions. Use ample white space, toned-down colours, and a unique call-to-action button colour. And, don’t forget the mobile view! Key info should be visible above the fold without causing your potential clients to scroll their fingers off.

Designing Your Perfect Sales Page: Tips and Tricks

When it comes to design, it’s not just about aesthetics. It can genuinely boost your conversions. Robyn loves nerding out over button placements and design pitfalls – probably her geekiest passion.

Robyn stressed the importance of keeping top menus and footers distraction-free, focusing solely on the sale. Your sales page should present one clear promise, guiding users through structured and engaging content. By combining a conversion-focused mindset with a design-savvy approach, we can ensure that every element works harmoniously toward conversion.

Balancing Life and Business: Robyn’s Journey to Simplicity

Robyn’s personal journey is nothing short of inspiring. Back in September 2018, amid family health crises and business challenges, she experienced overwhelming burnout. In a rather dramatic move, she announced “the end” on Instagram.

But by January, she realized the issue wasn’t her business, but how she managed it. Shifting her focus to one signature online course, she embraced a sustainable business model. Now, she runs what she calls a “sweet six business” – generating 200-500k in revenue while working no more than 20 hours per week. Talk about living the dream!

Daily Routines: Mixing Business With Personal Bliss

What’s Robyn’s secret for success? A well-orchestrated routine. Despite conventional wisdom, Robyn enjoys checking her emails first thing in the morning – a calming ritual. Balancing her workdays with family time, school drop-offs, and dedicated asynchronous group support, Robyn has carved out a harmonious life-work blend.

Final Thoughts: Crafting Your Business Model

Robyn’s advice on aligning your business model with your personal circumstances is pure gold. Instead of chasing complexity, she champions a simple business approach centred around one signature course augmented by continuity offers and low-ticket products.

And there you have it! A delightful dive into live launches, evergreen strategies, compelling sales pages, and balancing personal well-being with professional goals. Whether you’re new to this game or a seasoned pro, Robyn Birkin’s insights will undoubtedly elevate your entrepreneurial journey.

Keep tuning in, keep building, and most importantly – keep it playful!

CONNECT WITH ROBYN:

Website

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Signature Online Course Secrets Podcast – Spotify  |  Apple Podcasts

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Work with Robyn

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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