MODULE 1: DESIGN FOUNDATION
You’ll learn:✓ What graphic design is (and isn’t!).✓ The insider terminology (the business world will be in awe of you!)✓ My secret exercise for getting clear on who you want to attract.✓ How to deeply connect with your perfect client in a way they can’t resist!✓ The tools of the trade to get looking like a pro (for free!).✓ My go-to ways to get into a creative headspace and beat design block.✓ The most robust crash course in Canva (it’ll FINALLY make sense!).✓ What makes up a visual brand and why you actually NEED one.✓ The one thing your brand needs to stand out from the rest (beyond great graphics!).
MODULE 2: SPRINGBOARD TO LOGO AND DESIGN SUCCESS
You’ll learn:✓ The 4 keys design keys that mean the difference between design perfection and losing your audience.✓ How to create a design that CONVERTS (not just looks “pretty)!✓ That magical method of guiding your audience to what you want them to see.✓ What it looks like to create a design that people enjoy looking at.✓ Why designers always have so many sorts of files (and you’ll actually understand what they are!!)✓ Dissecting a “font” and finally know which one you’re meant to use (why are there so many?!).✓ To no longer fear choosing colours– you’ll know what they mean, how to pick the right ones and how to use them well!✓ How to create a brand style that’ll attract your perfect client from miles away AND save you SO SO SO much time (I can’t emphasise that enough!).✓ How to design your logo – that’s right, if you don’t have a logo you will learn how to create you own (like for reals!).
MODULE 3: YOUR FULL BRAND
You’ll learn:✓ Where to find the photos and images that YOU need and how sort through all the options to find what will really work for your brand.✓ How to create a consistent, client attracting, yell-it-from-the-rooftops brand style guide.✓ How to build MORE than just a logo for your biz but a full suite of fonts, patterns, images and more.✓ How to make sure your logo has an outfit for every occasion…big places, small places, quick places, narrow places, dark places – you know.
MODULE 4: CREATING YOUR GRAPHICS
You’ll learn:✓ The designer tips to making sure your design looks PERFECT when printed.✓ How to create a business card and flyer – I promise you, print is not dead yet!✓ How to slay your socials and create all your posts, stories, highlights, covers in a quarter of the time.✓ To get your website looking SUPER PROFESH with a branded website banner.✓ To attract your peeps from left, right and centre with your very own, self-designed PDF mini eBook/Opt-in,✓ How to find the right designer for you when you’re ready (coz you will have cash to splash soon now that that your visual brand is attracting ALL. THE. CLIENTS.
grab a snow cone and join me and my biz besties as we dive into what it really takes to make it in business. new episodes weekly
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